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Radisson Hotel Group announces seven new hotels in Morocco

Radisson Hotel Group has announced seven new hotels in Morocco, reaffirming its expansion plans and adding 1600+ rooms to its current portfolio.

Seven new hotels

In partnership with Madaëf, Radisson as signed seven new hotels, with four of them opening this month itself, located in renowned tourist areas, Al Hoceima, Saïdia and Taghazout. The new portfolio consisting of resorts and residences will add over 1600 rooms bringing the Group’s Moroccan portfolio to 10 hotels.

Elie Younes, Executive Vice President & Chief Development Officer EMEA, Radisson Hotel Group, said:

We are delighted to announce this portfolio of seven new hotels, as it not only accelerates our growing presence in Morocco, but also reaffirms our commitment towards the country and its future. Morocco is Africa’s number-one tourism destination in terms of foreign arrivals as a bridge between Europe and Africa and is a priority market for our African development strategy because of its vast potential of Morocco. We remain committed to the country’s Royal Vision, Morocco’s new campaign to promote national as well as international tourism development. We would like to thank our business partners for their trust in our brands and teams as we look forward to opening these world-class properties across Morocco together.

Ramsay Rankoussi, Vice President, Development, Africa & Turkey, Radisson Hotel Group, said:

This diverse portfolio which consists of four converted and three new-build resorts and residences spread across Al Hoceima, Saïdia, and Taghazout, reinforces our serviced apartments as well as our global resort offerings. Complementing our existing properties in Marrakech and Casablanca, these new properties also cement the presence of our flagship Radisson Blu brand, as well as the footprint of our fast-growing, upscale Radisson brand in Africa. The addition of these hotels, reinforced with the opening of four, has certainly catapulted and diversified our presence in this key market, which we look forward to continue rapidly expanding within.

Radisson Blu Resort, Al Hoceima

Radisson Blu Resort, Al Hoceima, is a newly built 432-room beach resort surrounded by the local reserve’s natural beauty. Opening its doors this month, the resort will offer guests the ideal coastal-leisure experience with direct beach access and an abundance of water sport activities.

Radisson Blu Residences, Al Hoceima

The newly built 142-unit property, also opening its doors this month will comprise of contemporary one, two, and three-bedroom apartments. Residents will also have access to the properties’ three swimming pools and will be able to enjoy the extensive facilities at the adjacent Radisson Blu Resort, Al Hoceima.

Radisson Blu Resort, Saïdia Beach

The 397-room resort will be centrally located adjacent to the marina, offering guests memorable stays with direct beach access and an expansive range of facilities. The resort is on track to open its doors to guests this month.

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Radisson Blu Resort, Saïdia Garden

Scheduled to open in the second quarter of 2022, the 150-room converted resort will welcome guests with its modern standard rooms and luxurious suites. Guests will not only have access to the fitness center, all-day-dining restaurant, and bar but will also be able to enjoy the facilities at the adjacent Radisson Blu Resort, Saidia Beach.

Radisson Blu Residences, Saïdia

With 192-units comprising standard and standard suite apartments, this renovated property is scheduled to open in the second quarter of 2022 and will feature an all-day-dining restaurant, two specialty restaurants as well as lounge, snack and wet bars. Guests can enjoy the property’s on-site wellness facilities, as well as those of the adjacent Radisson Blu Resort, Saidia Beach.

Radisson Blu Resort, Taghazout Bay Surf Village

The fourth hotel in the portfolio to open this month, is the Radisson Blu Resort, Taghazout Bay Surf Village, which will consist of various accommodation types perfect for family getaways. It will also have a wide array of facilities and dining options, for an ideal and memorable resort stay.

Radisson Residences Taghazout Bay

Scheduled to open in the first quarter of 2023, the new build 208-unit property will comprise of two- and three-bedroom apartments and also provide guests with access to its outdoor swimming pool.

Mamoun Lahlimi Alami, CEO, Madaëf, the owning company, said:

We are proud to reinforce our position as the leaders in Morocco’s tourism investment through this partnership with Radisson Hotel Group to open seven hotels in three strategic destinations with high potential. These include two new openings representing the introduction of nearly 600 rooms this year in Al Hoceima, and the creation of 1500 direct and indirect jobs. Four properties will be rebranded with the aim of elevating the product and customer experience, in addition to a seventh hotel under development. We are thrilled to establish this relationship with Radisson Hotel Group through a partnership enshrined in Madaëf’s new asset management policy, which aims to maximize the performance of its portfolio.

In line with Madaëf’s commitment to sustainable tourism, the hotels will be operated in respect of their close proximity to the natural wonders and aim to implement Radisson Hotel Group’s Responsible Business program.

Radisson recently opened its first Radisson Collection-branded property in Turkey. The hospitality chain has also announced plans to double its premium footprint in Italy.

Featured image by Radisson Hotel Group

What do you think of Radisson’s expansion in Morocco? Let me know in the comments section below.

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