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World’s largest branded residences development by Marriott to open in Vietnam

Marriott International has announced what it is referring as “the largest hotel-branded residential project announced to date worldwide”, located in the Vietnamese hub of Ho Chi Minh City.

Photo: Marriott

The project will feature nearly 4,200 residential and “officetel” units across the group’s JW Marriott and Marriott Hotels brands. The project is scheduled to open in late 2024.

Officetels “have the benefit of dual functionality of both commercial as well as residential components”, according to Marriott, with the units “expected to be designed in a similar fashion as the residential units”.

“The agreement with Vietnam-based real estate firm Masterise Homes “underscores the strong appeal of the branded residences segment, especially within the Asia Pacific region.”

said Paul Foskey, Chief Development Officer, Asia Pacific, Marriott International.

The project will have JW Marriott-branded units “designed for mindfulness and fostering togetherness with loved ones”, and Marriott Hotels-branded units “with sophisticated spaces meant to inspire residents”.

“Masterise Homes has developed renowned properties in Vietnam for over six years and solidified its position as an industry leader with its focus on building a real estate ecosystem with premier international standards. Marriott International’s commitment to operational excellence will help bring world-class standards to residents of this dynamic new project.”

said Jason Turnbull, Deputy Managing Director and Chief Financial Officer, Masterise Homes.

Marriott opened its first branded residences in 2000, co-located within the Ritz-Carlton Washington DC. The group opened its first residences outside the US, in Singapore, in 2010, and the 100th property worldwide opened in 2019.

What do you think of Marriott’s massive Vietnam project? Let us know in the comments section below.

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