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Lufthansa announces partnership with dean&david for buy-on-board

Lufthansa has announced partnership with dean&david and Dallmayr for its buy-on-board catering across its short-haul network.

Photo: Getty Images

The German flag carrier announced plans to move to a buy-on-board offering in November last year, and plans to introduce the concept in the course of the summer timetable 2021.

Yesterday, the airline revealed that it would be partnering with two companies to provide onboard food and drink for short-and-medium-haul flights from late March. For food, Lufthansa is partnering with German restaurant chain dean&david. Gate Gourmet, per dean&david’s recipes, will prepare the food.

Unlike the British Airways’ buy-on-board where items must be pre-ordered in advance, Lufthansa says that orders for its menus “will be placed directly onboard”.

dean&david

dean&david will provide menus on flights of at least 60 minutes, with dishes including a salmon avocado bowl, falafel tahini salad, crunchy chicken bowl, sweet chilli chicken sandwich, and freshly made Birchermuesli. “Best of Dean and David boxes” will also be available offering a selection from the range.

Gate Gourmet, Lufthansa’s new main caterer for Europe, prepares essential components of the assortment, such as salads, bowls, wraps and sandwiches, fresh daily according to dean&david recipes.

The offerings will cost between €2-12 ($2.43-$14.57), with the airline revealing that the menu will be updated every three months. There will be some snacks from other manufacturers also on offer, such as vegetable crisps.

Crunchy Chicken Bowl
Lachs Avacado Bowl
Falafel Tahini Salad
Bircher Müsli

Dallmayr

Lufthansa will be expanding its long-standing cooperation with the traditional Munich-based company Dallmayr for hot beverages, confectionery and patisserie specialties. This will include Dano coffee, orginating from Ethiopia, with the firm working with local projects in the region including school building and the establishment of a coffee cooperation.

The product range is complemented by various organic teas, such as Alpine Herbs and First Flush Darjeeling, as well as chocolate milk. Furthermore, chocolates from the Dallmayr praline factory and a selection of cake specialities in cooperation with Gate Gourmet will also be offered.

There will also be a large selection of alcoholic and non-alcoholic beverages. A bottle of tomato juice or orange juice, for example, will be available for 3 Euros, as will a cup of coffee, hot chocolate or tea. A bottle of water and “a small chocolate surprise” will be served free of charge.

Cake

“Our partners dean&david and Dallmayr represent outstanding quality and responsible action. In addition to the satisfaction of our guests, the topic of responsibility for the environment is also very important to us. We use almost exclusively sustainable materials for our packaging. Furthermore, we ensure that less food is wasted through more accurate production. We are pleased to be able to offer our passengers fresh products on European flights that taste delicious.”

explains Christina Foerster, Executive Board Lufthansa Group Customer, IT and Corporate Responsibility.

What do you think of Lufthansa’s buy-on-board catering? Let us know in the comments section below.

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