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Accor announces partnership with Microsoft for hybrid meeting concept

Accor has partnered with Microsoft to introduce a new hybrid meetings concept powered by Microsoft Teams technology. Yes

Photo: Accor

“All Connect” will officially launch in April 2021 and will allow corporate customers and meeting planners around the world to combine “physical in-hotel meetings with virtual interactions across multiple locations”. The concept focuses primarily on smaller meetings of 8 to 50 participants.

The meetings will take place on the Microsoft Teams platform, with attendees able to connect and engage virtually. Microsoft Teams Rooms and Surface Hub 2S, within the hotels’ meeting spaces, will connect on-site guests with remote ones through “industry-leading audio and video device experiences”.

“The Covid-19 pandemic has caused business travellers and meeting planners to review the way they work. Virtual and hybrid formats have become an essential part of daily business life. Accor’s new concept All Connect, created in collaboration with Microsoft Teams, will be an important tool for our guests, offering them the opportunity to organize safe, qualitative and seamless hybrid meetings as they continue to focus on health and safety and sustainability. All Connect is another example of Accor responding rapidly to the ongoing crisis following on from the launch of AllSafe and the rollout of Hotel Office and co-working concepts. We are delighted to launch this collaboration with Microsoft, knowing that Teams has become a new way to work for 115 million daily users who come together every day to meet, call, chat, and collaborate.”

said Patrick Mendes, Group Chief Commercial Officer in charge of Sales, Marketing, Distribution and Loyalty, Accor.

Customers will benefit from the expertise of dedicated teams, and there will be bespoke programmes and experiences available to attendees.

Accor says that the concept will also be operated in line with the group’s All Safe sanitary and safety protocols.

55% of Accor hotels at the moment with meeting rooms are already providing hybrid meetings solutions to customers. The hotel group aims to build on this, aiming for 100% of these hotels to comply with the new hybrid meetings standard by 2022 across all of its brands worldwide.

According to research carried out by Accor, 50% of physical meetings planned by the company’s Meetings and Events customers in 2021 will switch to virtual formats. In addition to this, 70% of respondents see hybrid meetings “as an important service in the future”.

The company also states that further sector analysis reveals a trend towards remote events and meetings that is unlikely to disappear after the pandemic, especially as customers begin to focus on more sustainable corporate travel.

“The future of work is hybrid, and the services and experiences which organizations offer their customers will reflect this. We want every person and every organization to benefit from this new working environment in a way that ensures business continuity. That’s why we are proud to collaborate with Accor on All Connect, helping their customers stay connected wherever they are.”

said Jean-Philippe Courtois, Executive Vice President and President, Global sales, Marketing and Operation, Microsoft.

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