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IHG announces new Luxury and Lifestyle brand: Vignette Collection

IHG has announced its newest Luxury and Lifestyle brand: Vignette Collection, the sixth addition to IHG’s brand portfolio in the past four years. With the launch of this brand, IHG now has 17 brands in total across nearly 6,000 hotels in more than 100 countries.

IHG’s Vignette Collection will give owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from a global scale and IHG Rewards loyalty programme.

IHG says that the Vignette Collection will provide one-of-a-kind stays, with each hotel serving up a distinct service style and character. Now a days, independent hotel owners and small chains are increasing attracted to the opportunity to benefit from the scale of a hotel chain such as IHG. Those joining IHG’s Vignette Collection will benefit from rapid access to better revenue delivery and guest reservation systems, IHG Rewards loyalty programme and procurement savings. All of this will come without high upfront costs and each hotel will retain its distinctive identity.

Here’s a short video of what the Vignette Collection is about:

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Keith Barr, CEO, IHG Hotels & Resorts, said:

Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale. As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality. We’ve been strategic with the enhancements we’ve made to our Luxury & Lifestyle portfolio in recent years, which at more than 400 hotels and 100,000 rooms is the second largest in the industry. We’ve built on the heritage and global success of our InterContinental brand, with the rapid international expansion of Kimpton and Hotel Indigo, and acquisitions of Six Senses and Regent. We expect to attract more than 100 Vignette Collection hotels in 10 years, and the brand will be key to delivering our ambition of industry-leading net rooms growth.

Over the next 10 years, IHG expects Vignette Collection to attract more than 100 properties globally.

Among the first hotels to join IHG’s Vignette Collection will be Hotel X, a 5-star hotel, dining and lifestyle destination in the centre of Brisbane’s Fortitude Valley, Australia. Hotel X’s distinctive design and luxurious facilities celebrate this iconic Brisbane neighbourhood through ultra-cool art, Avant Garde lighting and exceptional views of the cityscape.

Thailand’s vibrant Pattaya Aquatique hotel will also be one of the first hotels to join the Vignette Collection. Working in collaboration with Thailand’s leading integrated lifestyle real estate group, Asset World Corporation Public Company Limited (AWC), the hotel is based in Pattaya’s Aquatique district, the city’s first iconic lifestyle destination.

Mrs Wallapa Traisorat, CEO and President, AWC, said:

AWC feels honoured to be the first partner in Asia and one of the first globally to launch a hotel under IHG Hotels & Resorts’ new Vignette Collection. With the backing of IHG’s global systems and support, we are confident that our unique hotel, located in the vibrant and lively beachfront destination of Pattaya, The Aquatique, will appeal to all travellers seeking inspirational and exceptional experiences.

Meanwhile, IHG recently announced the signing of the first-voco hotel in South Korea, Regent Kyoto, Atwell Suites Austin Airport, Holiday Inn & Suites Ballarat, four Indigo-branded hotels in Egypt, Holiday Inn Resort Szklarska Poreba, dual branded voco and Holiday Inn hotel in Chicago, voco The Palm in Dubai, Holiday Inn Halong Bay, Vietnam, Intercontinental Riyadh King Fahed Road, Intercontinental Resort Amma, Canj – Montenegro, three hotels in Bangkok and Pattaya and Holiday Inn Express and Suites Jalandhar. IHG’s voco-brand has also opened its first hotel in Netherlands. The company has opened its first Intercontinental-branded hotel in Baku, Azerbaijan, Kimpton St. Honoré Paris, Staybridge Suites Dubai Internet City, Holiday Inn Goa Candolim, voco St. Augustine – Historic Area, Australia’s first next-generation Holiday Inn in Melbourne’s West and Holiday Inn Dublin Airport.

Featured image of Hotel X, Brisbane by IHG

What do you think of IHG’s Vignette Collection? Let me know in the comments section below.

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