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Marriott announces the signing of Westin São Paulo, the brand’s debut property in Brazil

Marriott has announced that it has signed a franchise agreement with Hotéis Deville to introduce the first Westin Hotels & Resorts in São Paulo, Brazil.

The Westin Hotel São Paulo will be located in the city’s Itaim Bibi district. The property will sit within the JK Square mixed-use development, which is slated to include retail, offices, and residences. The hotel will feature 187 guest rooms and suites and is expected to welcome its first guests in the spring of 2024.

Laurent de Kousemaeker, Chief Development Officer, Caribbean and Latin America, Marriott International, said:

We are delighted to announce this exciting new-build project in a prime location within the city to be developed by Hotéis Deville. São Paulo is a key South American gateway city with great opportunity for new quality branded upper-upscale product. “Our signature well-being Westin brand will offer a fresh and unique experience to both international and Brazilian guests.

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Westin São Paulo Hotel’s Facade. Photo: Marriott

The hotel will feature a restaurant located on the 2nd floor, a bar integrated into the lobby on the first floor and a leisure area on the 3rdfloor with a swimming pool and fitness center. For corporate and social events, the property is slated to feature conference and meeting rooms of multiple sizes for different needs.

The architectural project was developed by KPF, a renowned American office. The incorporation of the entire complex is by SDI Desenvolvimento Imobiliário.

Jayme Canet Neto, CEO, Hotéis Deville, said:

We are very excited about this project in São Paulo, which will serve as part of an iconic complex in a desirable location. The innovative Westin brand that caters to both corporate and leisure travelers will elevate the offering in the market. Our long-standing relationship with Marriott as franchisees of the São Paulo Airport Marriott in Guarulhos has been very successful, and we are certain that this new development will further deepen our collaboration.

Presently, Marriott International operates 12 hotels in Brazil under the JW Marriott, Marriott Hotels, Sheraton Hotels & Resorts, Renaissance Hotels, Autograph Collection Hotels, Courtyard by Marriott, Residence Inn, and Marriott Executive Apartments brands.

Recently, Kempinski Hotels and Resorts announced the signing of its first South American property which will be located in Brazil.

Meanwhile, Marriott’s St. Regis Hotels and Resorts recently announced plans to double its resort portfolio over the next 5 years.

Featured image by Marriott

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