American hospitality chain Hilton has signed an agreement with NILE Hospitality to open 75 Hampton by Hilton Hotels in India.
Hampton by Hilton in India
As part of the Strategic Licensing Agreement (SLA), Hilton will open 75 Hampton by Hilton Hotels in India, joining more than 3,000 hotels trading under the brand worldwide. Under the agreement with NILE Hospitality, the first hotels will debut across Gujarat, Rajasthan, Punjab and Bihar.
This marks our mid-market moment in India, as significant macroeconomic growth, a rapidly rising middle class and the vast infrastructure development fuel demand for our brands and drive strong trading performance in the country. This agreement marks yet another important milestone as Hilton accelerates its growth in India and unlocks a new chapter of expansion in Asia Pacific.
Alan Watts, President – Asia Pacific, Hilton said.
Hampton by Hilton sits in the upper midscale segment, which expands the company’s existing midscale category in the country following the growth of upscale brand Hilton Garden Inn and the upcoming premium economy brand, Spark by Hilton.
Hampton by Hilton is a customer favorite around the world, and this agreement demonstrates the immense value of the brand to guests and owners. Our owners consistently tell us that they value the efficient design and consistent service approach, which drives premium performance and scale. It is the right time for this brand to grow at scale in India, where we see significant opportunities to serve a rapidly-growing customer base.
Kevin Jacobs, Chief Financial Officer & President – Global Development, Hilton said.
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The Hampton brand is the company’s largest brand by number of hotels and serves value-conscious and quality driven travelers with its friendly and caring signature hospitality, known as ‘Hamptonality’. The brand’s signature features include complimentary hot breakfast, open concept lobby, and fresh, contemporary design.
With this landmark signing, we are delighted to join hands with Hilton, bringing this celebrated brand to the region. This partnership represents an extraordinary opportunity for NILE to tap into the immense potential of the country’s growing middle-income segment. It is indeed an exciting collaboration, as it provides an opportunity to redefine the midscale accommodation segment and deliver high-quality service and operations that both Hilton and NILE are renowned for. By aligning with the country’s unprecedented development and domestic travel momentum, we hope to offer our guests the comfort of a consistent network and brand promise in emerging markets and key destinations.
Vikram Singh Chauhan, Founder and CEO, NILE Hospitality said.
Currently, only one Hampton by Hilton Hotel is present in India, in Vadodara, Gujarat.
Featured image by Hilton
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