Accor has unveiled a line-up of new hotel openings around the world, following what it describes as a “year of unprecedented challenges”.
The hotel group stated that it “maintained a steady pace of development and continued to sign new projects” during the tumultuous year of 2020, resulting in a full schedule of hotel openings throughout 2021.
The lifestyle category is set to be one of Accor’s most vibrant segments over the coming years, with the number of lifestyle hotel openings expected to triple by 2023. Moreover, Accor’s lifestyle segment currently accounts for roughly five percent of the Group’s annual revenue, while representing 25% of the company’s development pipeline by value. The recently announced joint venture with Ennismore, expected to close in Q2 2021, will contribute to a richly diverse platform set to become even more exciting this year with uniquely stylish new properties opening their doors, including Mondrian Shoreditch London; JO&JOE Vienna Westbahnhof; SO/ Sotogrande Resort & Spa; SLS Dubai and 25hours Dubai.
The group also noted the importance of its luxury segment, with highlighted openings including the Banyan Tree Doha in Qatar, Raffles hotels in Udaipur and Jeddah, and an array of properties under the Fairmont brand. These include Fairmont Century Plaza in Los Angeles, Fairmont Windsor Park in England, Carton House, a Fairmont managed hotel in Dublin, Fairmont Ramla Riyadh, Fairmont Ambassador Seoul, and Fairmont Tagazhout Bay in Morocco. The Sofitel brand will also be brought to Seoul, Hangzhou and Adelaide.
Across the Group’s unrivalled brand portfolio, leading brands for conversion opportunities include The House of Originals (Luxury), MGallery (Upper Premium), Mövenpick (Premium), Grand Mercure (Premium), Mercure (Midscale), ibis Styles (Economy) and greet (Budget). Not surprisingly, these seven brands account for 43% of Accor’s opening pipeline over the next five years. For example, MGallery will welcome several new hotels in key gateway locations this year, including Orchard Hills Residences Singapore – MGallery, The Silveri Hong Kong – MGallery, and The Porter House Hotel – MGallery in Sydney, Australia.
“As we are all too familiar, 2020 had a profound impact on our day-to-day lives and the hospitality industry as a whole; even so, the early stages of a global rebound will be material and significant. Despite the delays and temporary closures we experienced due to the pandemic, we continued to experience sustained momentum across our development pipeline and are optimistic that the worldwide rollout of Covid-19 vaccines will lead to renewed trust in travel and a much greater sense of personal safety for the entire global population.”said Agnes Roquefort, Global Chief Development Officer, Accor Hotels.
What do you think of Accor’s ambitious hotel openings in 2021? Let us know in the comments section below.