Hong Kong-based Cathay Pacific has launched a new premium travel lifestyle brand called ‘Cathay’. Note that Cathay Pacific is not rebranding, it is maintaining its name.
Cathay Pacific yesterday launched its premium travel lifestyle brand, Cathay. So what is it? Well, Cathay brings together Cathay Pacific, Marco Polo Club and Asia Miles all in one place, simplifying the way passengers interact with the airline, including how they earn status and use miles.
Cathay, over the coming months, will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness, thus enabling the airline to engage with its customers not only when they fly with them, but everyday.
At the same time, “Cathay” also makes the airline’s proposition more appealing. The airline, by integrating offerings and through better partnerships, will bring a wider range of products and services to the benefit of our customers.
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Cathay Pacific says that as a part of these offers, it will launch a Cathay co-branded credit card in Hong Kong soon. These will all culminate in a refreshed customer relationship programme in the first half of 2022.
The carrier states that ‘Cathay’ will only be available in Hong Kong while Cathay Pacific will continue to be the airline’s brand name around the rest of the world. Additionally, the airline notes that it is aiming to expand the ‘Cathay’ premium travel lifestyle brand to other markets.
Augustus Tang, Chief Executive Officer, Cathay Pacific said:
Our ability to enter the travel lifestyle space and the success of this strategy is built upon the enduring strength, trust and respect that Cathay Pacific has established over 75 years of accomplishments, and the hard work and dedication of our people around the world. At the heart of the ‘Cathay’ brand is a celebration of all the best things we love – and have missed – about travel. We are very proud to have been connecting our customers with people, places and experiences around the world through the joy of travel. ‘Cathay’ reinforces our commitment to engage with our customers in their everyday lives with world-class service. By adding more value and simplicity, we are helping to move them forward in life as per our ‘Move Beyond’ purpose.
To know more about the new travel lifestyle brand by Cathay Pacific, visit here.
Featured image by Cathay Pacific
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