GoFirst (formerly known as GoAir) has announced a new sales and content distribution partnership with World Ticket as its global distribution system (GDS) sub hosting partner and Discover the World (DTW) as its sales distribution partner.
This agreement with World Ticket will allow travel agents to book GoFirst flights via their GDS. The ultra low-cost carrier’s code will be visible in the GDS for the first time with the prefix of W2 acting as marketing carrier. This will include all routes up to 11 months of the booking date.
The Mumbai-based airline believes that the partnership will help the airline in attaining pre-COVID-19 levels faster while bringing in incremental revenue and mature loads.
Kaushik Khona, CEO, Go First, said:
We are excited to partner with Discover The World and World Ticket to strengthen our international presence. DTW and World Ticket are global leaders in global sales and distribution, and their combined expertise and reach will give impetus to our growth plans in the global market. We believe that the outsourcing of our global sales will open avenues for additional revenue streams while minimising risk.
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Peer Winter, VP Commercial Business Development at World Ticket, said:
Global OTAs, TMCs as well as business travel chains will finally be able to book seats on Go First’s flights via their preferred GDS, which will result in additional revenues and an optimized Load Factor for Go First. By outsourcing their entire GDS distribution to World Ticket/Flex Flight (W2), Go First will be able to exploit new revenue streams resulting from global sales with a higher average revenue quality, without any risks and without any running costs. Moreover, Go First will be able to use the same API integration to our “Air connection engine” platform in order to potentially benefit from other services offered by our group such as Virtual Interlining incl. Thru Bag. By partnering with Discover the World, W2 and Go First will benefit from 100 per cent targeted sales based on historic market KPI’s, which will contribute to generating large volumes for Go First resulting from GDS Sales via W2.
Through its partnership with Discover the World, a leader in global sales and marketing representation, Go First aims to reach many more travel companies, build market awareness and trust and drive growth. Discover the World will partner to offer sales and marketing to select markets.
Aiden Walsh, Head of Airline Development for Discover the World, said:
We are so delighted to work alongside Go First and World Ticket to bring these excellent products and innovative approach to our trade partners. We will be introducing and educating agents and we see great opportunities to grow sales especially with TMC’s and Tour Operators who in the past would not of consider Go First as they could not be booked via the GDS. With World Ticket GDS distribution and Go First’s excellent product offering, great value and on time performance, we see this as a winning combination for our trade partners.
Meanwhile, GoFirst has launched flights to Doha and has also announced a new inflight menu. The airline has started offering lounge services at select Indian airports.
Featured image by GoFirst
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