SWISS Airlines has announced that it is trialling a new concept to reduce food waste on board.
SWISS states that it ‘long put a firm emphasis on environmental issues within its corporate culture, and takes sustainable actions at various levels to ensure the optimum use of resources in its business and operations’. And continuing this, the airline is seeking to reduce the volumes of fresh food items which remain unsold on its flights and must therefore be thrown away.
The Zurich-based carrier states that it already uses historical sales data for each flight to tailor its fresh product uplifts as closely as possible to likely passenger demand. However, SWISS is now taking a further step in this direction, by teaming up with its partner “Too Good To Go” to offer at reduced prices any fresh food items which remain unsold. To test customer acceptance, a trial of the new approach is being conducted in August and September on the last flights of the day from Geneva on SWISS’s European network.
The concept works in a simple way. It consists in offering any fresh food items that remain unsold on certain services at the end of the flight concerned. These items’ availability is communicated via an inflight announcement, and interested passengers are offered a bag containing one, two or three such fresh food items at one third of their usual price. Interestingly, the bag’s contents are not revealed in advance, and remain a surprise for the purchaser.
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The new approach is being trialled in collaboration with “Too Good To Go”, the world’s biggest app platform for connecting companies with users to reduce food waste.
Tamur Goudarzi Pour, CCO, SWISS, said:
Managing waste on board is an important part of our commitment to greater sustainability. We hope to significantly reduce unused food on board our aircrafts by introducing this service. Thinking about sustainability in all our products, services and processes is part of our SWISS DNA.
Romain Vetter, Head of Western Switzerland, SWISS, said:
The first results from these trials have been promising. The new approach has been well received by our passengers on the flights concerned. We’re now awaiting a final analysis of the trials’ findings to decide if we should extend it to further routes.
Recently, SWISS unveiled its new Premium Economy cabin and has made COVID-19 vaccination for crews mandatory. The airline has also introduced new meal options for first and business class passengers.
Featured image by SWISS
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