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Accor announces the launch of its newest brand, Emblems Collection

Accor has announced the launch of its newest brand, Emblems Collection, with the signing of the brand’s flagship hotel in Guiyang Art Centre Hotel, Emblems Collection, in Guizhou province.

Emblems Collection is a unique global portfolio of boutique hotels and luxurious resorts and the inaugural hotel is slated to open in December 2022.

Guiyang Art Centre Hotel, Emblems Collection will be located in the city’s famous Guiyang Art Centre at the nexus of the revitalized Garland district. Originally built as an opulent private residence, this crown jewel of the Guizhou Province capital attracts visitors with its lush landscaping, sprawling grounds, and serene wellness ambience.

Guests will love the new Emblems Collection hotel, with its exciting mix of atmosphere, grandeur, style and innovation. The hotel will feature 64 suites and 2 ‘magnificent’ ballrooms. Facilities at the hotel will include a swimming pool, a spa and fitness area and multiple restaurants and bars.

Guiyang Art Centre Hotel, Emblems Collection. Photo: Accor

Gary Rosen, CEO, Accor Greater China, said:

As one of the most important hospitality markets in the world, China is the perfect location for Accor to launch our newest luxury brand, and we are honored to work with our trusted partner, HLC Group on this landmark project. HLC is a respected business leader in Guizhou province and recognized as one of China’s top private enterprises; we are delighted to partner with them to bring our shared vision of the new Emblems Collection hotel in Guiyang to life. This grand and enigmatic property has long captured the attention of residents and visitors to Guiyang. Emblems Collection will bring a fresh, modern expression of luxury living to this iconic landmark, setting the high standards of hospitality and style that we expect for this brand as it expands to other markets worldwide.

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He Hui, Vice President of HLC Group, said:

We are very pleased to cooperate with Accor, a world leader in diversified hotel brands and well known for setting benchmarks in luxury. Transforming our local landmark into the world’s first Emblems Collection hotel is of great significance to us as we strive to bring high-quality experiences and luxury tourism to the city of Guiyang. HLC Group is committed to making the Garland business district an important commercial and innovation hub for Guizhou and Western China.

With a free-spirited approach, Accor’s newest luxury brand Emblems Collection will feature unique hotels that are ‘emblematic’ of their designers, demographics or destinations. Appealing to the stylish and the smart set, signature elements of the branded hotels will include luxurious surroundings, Instagram-worthy pools, and vibrant public spaces.

With a plan to grow the collection to 60 properties by 2030, Accor says that it is ‘actively seeking new properties to be a part of Emblems Collection in targeted destinations across the globe including Paris, Prague, London, Doha, Sydney, and New York’.

Sébastien Bazin, Chairman & CEO, Accor, said:

Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish. The hotels we will feature in Emblems Collection are those sought out by travelers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they’ve built while desiring the benefits that come with a global partner.

Meanwhile, Accor recently announced the opening of Grand Mercure Khao Lak Bangsak, Thailand.

Featured image by Accor

What do you think of Accor’s newest brand, Emblems Collection? Let me know in the comments section below.

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