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Fortune Hotels to open properties in Katra and Amritsar

Fortune Hotels, a part of ITC Hotel Group, has announced the signing of two individual operating agreements for hotels in Katra in Jammu and Kashmir and Amritsar in Punjab, thereby strengthening its growth strategy in key pilgrim locations and adding over 100 new rooms to its existing inventory.

Fortune Park The Atrium, Katra will be located in the heart of the Katra city home to the Holy shrine of Maa Vaishno Devi. This 58- room spacious hotel with a glass pyramid-shaped atrium roof, is expected to open in the summer of 2022 with refreshed contemporary interiors, modern facilities and impeccable services that “promise” to offer homelike comfort to leisure traveller looking to explore this popular tourist destination. This will be ITC Hotels’ second property in Katra after WelcomHotel Katra.

Nishant Sharma of Swastik Resort (which owns the hotel) said:

This is our maiden venture with a branded hotel chain and we are delighted to bring Fortune Hotels to Katra. With the Indian-ness, efficient world-class management and culinary strength they bring, our guests are sure to delight in the renewed us. We hope for new success with the Fortune Team and are certain to become the most preferred hotel amongst business and leisure travelers in the city in our segment.

Fortune Inn Heritage Walk, Amritsar, will feature 50 guest rooms. The boutique hotel will be conveniently located in close proximity to Jallianwala Bagh, just off the Heritage Street and a 5-minutes walk from the sacred Golden Temple. This gratifying property is undergoing a refurbishment programme and is anticipated to open towards the mid of 2022.

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Inder Pal Singh and Navinder Pal Singh of M/s Hotel City Park said:

We are delighted to partner with Fortune Hotels for our onward journey. Their operational acumen, service standards and warm hospitality backed by the IT legacy are hidden from none.

Strategically located in their respective
destinations, ITC says that both hotels enjoy a distinct positioning and address the growing
accommodation demand for branded hotels in
these high potential markets by offering quality
stay options at an attractive value.

With these signings, the premier domestic chain has added over 100 new rooms across 2 key cities
of India, bringing their existing inventory to
over 4000 rooms across 46 cities.

Speaking about the group’s current business
development strategy and new alliances, Samir
MC, Managing Director, Fortune Park Hotels
Limited, said:

We are pleased to announce our entry into two of the most revered pilgrimage centres of India- Katra & Amritsar. These additions further strengthen our focus on pilgrimage destinations and add more depth to our existing portfolio of operational and hotels in pipeline in various locations like Tirupati, Madurai, Haridwar, Dharamshala, Deoghar, Shirdi and Ajmer.

Meanwhile, in June 2021, ITC Hotels announces the opening of WelcomHotel Tavleen Chail in Himachal Pradesh.

Featured image by ITC Hotels

What do you think of Fortune Hotels opening properties in Katra and Amritsar? Let me know in the comments section below.

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