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Marriott signs agreement to debut the Ritz-Carlton Reserve brand in Eleuthera

Marriott International, the largest hotel group in the world with a portfolio of roughly 7,900 properties under 30 brands spanning 138 countries and territories, has announced the signing of an agreement with Cotton Bay Holdings to debut the Ritz-Carlton Reserve brand on the island of Eleuthera in the Bahamas.

The Ritz-Carlton Reserve in Eleuthera will be located on the southern end of the island and is expected to feature an open-air resort including 90 intimate guest rooms forming part of the community once known as the iconic Cotton Bay Club. A range of select luxury amenities and exceptional services are slated to include an 18-hole golf course, a lavish spa and swimming pools, and restaurants all surrounded by pristine beaches, azure waters and tropical flora and fauna.

There are also plans for the inclusion of 60 Ritz-Carlton Reserve-branded residences, which are expected to include a mix of 2 to 5-bedroom villas. Designed in the same unique architectural style of the resort, each privately owned residence will offer refined design and a one-of-a-kind luxury experience for owners.

Laurent de Kousemaeker, Chief Development Officer, Caribbean and Latin America, Marriott International, said:

We are thrilled to bring the Ritz-Carlton Reserve brand and service to this pristine island in the Great Bahama Bank. We are excited to partner with Cotton Bay Holdings in developing this luxury resort, where the original Cotton Bay Club was built in 1959.

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Ritz-Carlton Reserve is a complete escape to the unexpected – a private and transformative travel experience that is centered around human connection and brings together unique elements of the local culture, history, heritage and environment. For the most discerning travelers seeking a personalized and luxurious escape, Reserve properties are tucked away in the rarest corners of the world, featuring chic, relaxed and intimate settings that weave native flavors with highly responsive and individualized service. Marriott International currently operates five properties under the Reserve brand across Thailand (Krabi), Japan (Niseko), Indonesia (Bali), Puerto Rico and Mexico.

Daniel Zuleta, Manager for Cotton Bay Holdings, said:

We are pleased to work with Marriott International to bring the Ritz-Carlton Reserve brand and experience to one of the most exotic and secluded destinations in the Caribbean. We are excited to make this project a prime example of business, environmental and social excellence. Our plan for the project takes into strong consideration the role of the local communities and their active participation for its success.

Meanwhile, Marriott recently announced the signing of an agreement with Melco Resorts Entertainment to open Macau’s first W Hotel.

Featured image by Marriott

What do you think of Marriott bringing its Ritz-Carlton Reserve brand to the Bahamas? Let me know in the comments section below.

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