French hospitality group Accor has announced that it is expanding its portfolio in India. The group has announced plans to open 9 new hotels in the country over the next 2 years.
These hotels will be in the mid-scale and economy categories. Presently, the group operates 54 hotels in India with more 10000 rooms spread across these 54 hotels. Over the next two years, Accor will add over 1,300 keys to its Novotel and ibis brands in the country.
Last year, Accor opened the first Raffles property in India in the city of Udaipur, Rajasthan. The group also entered Chandigarh with the opening of Novotel Chandigarh Tribune Chowk. In addition, it also opened ibis Mumbai Vikhroli. In India, Accor operates 10 brands across the luxury, premium, upper mid scale, mid scale and economy segments.
Novotel, one of Accor’s mid scale brands, presently operates 21 hotels, forming the largest network of mid-scale hotels in the country, with hotels in key cities such as Mumbai, Delhi, Bengaluru, Chennai, Goa and Hyderabad.
Accor states that it expects to add 6 new properties to the network, two of which will debut in leading two-tier markets within India – Novotel Bhubaneshwar Janpath Road and Novotel Jodhpur ITI Circle. Accor will also continue to expand its ibis and ibis Styles brand in partnership with InterGlobe Hotels by adding 3 more hotels in the next 2 years to the existing portfolio of 20 hotels.
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Mark Willis, CEO – India, Middle East, Africa and Turkey, Accor, said:
India is a diverse market with heterogenous guests and our endeavour is to cater to our guests in all their varied personas and changing needs. Our Novotel and ibis brands are much preferred by guests given their value, price and ability to offer a consistent experience with seamless service. We will continue to expand our footprint in the upper mid-scale and economy segment in India with the Novotel and ibis brands, and also keep looking for the right partner as we expand our luxury brands after the successful response we received for Raffles Udaipur last year.
Puneet Dhawan, Senior Vice President of Operations – India & South Asia, Accor, said:
We are excited to be entering new markets that promise vast business potential. With travelers’ confidence rebounding and the Indian tourism sector demonstrating positive outcomes, staycations and workcations to both metropolitan and non-metropolitan cities are in demand. We are well positioned to address this demand and an addition of nine new hotels to our existing network would surely lead Accor to even higher levels of hospitality in the country.
From a development perspective, Accor has been following a densification strategy, and enhancing expansion in key cities with multiple hotels across varying price points.
Featured image by Accor
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