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ANA unveils new airline, Air Japan

ANA Holdings has unveiled an all-new airline, Air Japan, which will focus on medium-haul international routes using Boeing B787-8 aircraft.

In fall of 2020, ANA Group announced a new airline brand “as part of the transformation of its business model to pursue sustainable growth and the ability to quickly respond to a wide range of customer preferences”.

The group has now finally released the initial details of the airline – brand name, logo, and aircraft design. The airline will operate under the name ‘Air Japan’. The group states that the preparations are underway to prepare for its launch in the second half of 2023. The exact routes and specific dates of the scheduled first flight is still under consideration as ANA states that it is closely monitoring trends in the recovery of demand for international flights.

Hideki Mineguchi, President of Air Japan, said:

We are excited to begin unveiling AirJapan and the selectable service and comfortable cabin experience it will offer passengers. By focusing on medium-haul international routes, the ANA Group will be better equipped to meet emerging trends for international travel at a competitive price. We are proud to be part of the team that is increasing options for travelers while also bringing the same commitment to quality and safety found across the ANA Group.

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The brand philosophy can be summed up in the phrase “Fly Thoughtful”, which expresses the airline’s caring, thoughtful and gentle approach. As an airline that is friendly and caring to all, the airline aims to create a completely new kind of air travel experience based on both Japanese ideas and a commitment to quality.

The name was chosen as ‘Air Japan’ in order to convey to people around the world that they are a Japanese airline. The logo is based on the “(Ai)r” and “J(apan)” featured in the brand name, and is inspired by the image of a kind and thoughtful hand-to-hand interaction.

The brand’s color combines the traditional Japanese colors “Ai (indigo)” and “Akebono (sunrise)”. The indigo color expresses the skills and careful technique involved in the traditional Japanese art of indigo dyeing, a complex process which requires “Trust & Thoughtfulness” from the artisan. The sunrise color was inspired by the spring season of Japan and represents comfortable warmth to demonstrate their commitment to “Comfort & Care”.

The airline states that its goal is to create a completely new kind of air travel experience that is neither a full-service nor low cost carrier (LCC), combining the best of both worlds while also featuring Japanese-style ideas and quality. As expressed in the phrase “Where people get more of what they want”, the airline states that it will provide select options that passengers actually want from the services offered by full-service carriers. And as expressed in the phrase “Less of what they don’t”, passengers who prefer a simple trip and do not require additional options can reduce their travel costs.

While the airline says that it will neither be a full-service carrier nor a low-cost carrier, it states that the fares will be offered at an affordable price range similar to low cost carriers.

The airline will target medium-haul international routes and the flights will be operated by Boeing B787-8 Dreamliners. The group adds that the details of the in-flight specifications and services will be announced at a later date.

Featured image by ANA Group

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