Hilton has announced a partnership with Peloton that will see every Hilton hotel in the United States feature Peloton Bikes. This makes Hilton the first hospitality brand to do so.
By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels – from Hampton by Hilton to Waldorf Astoria – will feature at least one Peloton Bike in every fitness center, providing guests with a more holistic wellness experience, including access to Peloton’s instructors and expansive connected fitness content.
According to a recent survey conducted by Hilton, 98% of U.S. travellers that were part of the survey are prioritizing wellness activities while on the road, and within the Peloton community, 90% of members report that they are more likely to stay at hotels with Peloton Bikes. Guests staying at Hilton across the United States will now have a more easy way to incorporate wellness into their future travel plans – whether for business or pleasure.
At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage. This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.
said Matt Schuyler, Chief Brand Officer, Hilton.
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In addition, through this partnership, Hilton Honors members will have access to special offers, including a Peloton App trial. Starting today until 1st January 2023, U.S.-based members of Hilton Honors, who are first-time Peloton users can receive a 90-day trial subscription to the Peloton App, which offers thousands of live and on-demand classes – all with no equipment needed; as well as receive preferred pricing on select Peloton connected fitness products.
As the connected fitness category creator, we are constantly innovating on ways to meet our Members and prospective Members where they are, and that includes during busy travel seasons. We recognize the importance for our Members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members, while also enabling potential new Members to experience Peloton for the first time.
said Betsy Webb, Global Vice President, Peloton Commercial.
It’s good to see Hilton partner with Peloton. Lately, hospitality brands have been focusing more and more on offering things like “Wellness rooms” and enhanced fitness centres as people continue to become more and more health-conscious, especially since the COVID-19 pandemic. Guests who love Peloton Bikes or those who are fitness lovers will now have a strong reason to stay at a Hilton on their trips.
Featured image by Hilton
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