Radisson Hotel Group has announced that it will introduce its newly launched midscale brand, Park Inn & Suites by Radisson, in India. The company plans to add 150 hotels under the brand by 2025.
Park Inn & Suites launched in India
The hospitality group has entered into a strategic alliance with Ruptub Solutions Private Limited, which operates a domestic chain of 1,000+ properties in 120+ cities across India under the brand ‘Treebo’. Launched in 2015, the company is backed by marquee investors like Matrix Partners India, Elevation Capital, and Ward Ferry Management, among others.
The brand, tailor made for the Indian market, will add to the Group’s brand offering in India. Park Inn & Suites by Radisson will deliver a warm and heartfelt hospitality experience in a modern yet familiar home-like setting. The brand’s essence is based on ‘Inviting Modern Comfort’ ensuring that guests feel welcome, valued, and looked after.
India is one of Radisson Hotel Group’s largest strategic markets. The launch of Park Inn & Suites by Radisson brand in the country is a strong continuation of our Asia Pacific growth strategy. The brand will offer midscale hotels in India an opportunity to enhance their visibility, create customer confidence, and access a wider audience through our multiple distribution channels and a global sales structure. We are fully committed to bringing quality experiences to our domestic and international guests in all parts of the country, from major metros to upcoming destinations across tier-2 to 5 cities.said Ramzy Fenianos, Chief Development Officer – Asia Pacific, Radisson Hotel Group.
Park Inn & Suites properties will have an average of 50 to 70 suites and will be equipped with inviting social spaces, a welcome corner, a fitness centre, free WiFi and signature breakfast options for delivering a holistic experience to guests.
The partnership will identify and convert quick-to-market opportunities targeting the development of a 150-hotel-strong network of Park Inn & Suites by Radisson properties over the next decade. Both entities will channel their respective strengths across asset management, technology, business development, and access to global distribution and sales systems to drive value-driven experiences for guests and owners alike. The brand will be powered by the combined technological strength of Radisson Hotel Group’s EMMA CRS and Ruptub Solutions’ Hotel Superhero PMS, which will help accelerate the launch of properties under the brand.
We are excited to announce the launch of Park Inn & Suites by Radisson in India. With over two decades of operations in India, the launch of this brand in the market marks new opportunities for the Group as we continue to expand and strengthen our footprint across the country. We have dedicated all our efforts toward developing an indigenous brand architecture that will unlock economies of scale for the Group. We are delighted to have Ruptub Solutions as our trusted partner. This partnership is a timely and critical step toward our brand-building journey and meeting the growing demand of the discerning Indian traveler for high-quality accommodation.said Zubin Saxena, Managing Director and Vice President Operations – South Asia, Radisson Hotel Group.
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Partnering with Radisson Hotel Group is a truly enriching experience for us as it continues to be among the strongest hospitality players globally. With this partnership, we collectively aim to leverage the Group’s hospitality expertise combined with our technology offerings and wide presence in the market, especially in tier 2 to 5 destinations, to chalk a strong and sustainable path for the brand to grow. During the past few months, while crafting this partnership, we have resonated with the Group’s ‘Yes, I can!’ mindset and see deep synergies between the two entities. The coming years will prove to be the game-changer for India’s hospitality industry as we collaborate to launch hotels under the Park Inn & Suites by Radisson brand across the country.said Sidharth Gupta, Founder and Director of Ruptub Solutions Pvt Ltd.
Park Inn & Suites will drive the group’s growth in Tier-2 to Tier-5 markets. The group currently has more than 100 operating hotels with more than 50 under development across 60+ cities.
It continues to be the largest hotel operator in tier-1 markets like Delhi NCR and at the same time, more than 50% of its portfolio is in tier-2 and 3 markets where it has benefitted by being the first mover. It expects nearly 50% of business conversions in the future to be driven by these markets and has materialized this vision by opening hotels under multiple brands in locations like Katra, Surat, Nashik, Bhopal, and Jammu.
Looking ahead, the Group intends to catalyze the Park Inn & Suites by Radisson brand by way of master franchise, collaboration, and brand development agreements with high-quality hotel development partners.
Is this too optimistic?
We all know that India is a rapidly-expanding hotel market with more travellers, both business and leisure, than ever before. But the first thought on seeing the “150” figure that comes to my mind is that is the target a bit too optimistic for the brand to achieve?
Radisson says that its first Park Inn & Suites property will open in India in 6 months from now, so sometime in April or May 2023. And by the end of 2025, the company expects to add 150 hotels under this brand. That is equal to opening approximately 5 hotels in a month. I personally think that this is a bit too optimistic.
Add to this the competition. Major international hotel groups like Marriott, Hyatt and IHG all have a strong presence in India (I have not included Hilton as it still has a small portfolio compared to the others). And all of them want to expand in Tier-2 and Tier-3 markets. The question that comes to my mind is that is there a space for so many new hotels in these markets? Now, I don’t know the exact figures as to how much traffic these markets have or what is the average hotel occupancy they have but it remains to be seen.
Radisson is currently the third largest hotel operator in India after Marriott and Taj. If Radisson is able to achieve the goal of 150 hotels under the newly launched brand by the end of 2025, then the hotel group will directly become the largest hotel operator in the country.
Featured image by Radisson
What do you think of Radisson launching the new Park Inn & Suites brand in India? Do you also think that the target is a bit too optimistic? Let me know in the comments section below.