Marriott has revealed plans for its luxury brands for 2023. The American hospitality group will open more than 35 luxury hotels across the globe next year.
Marriott currently has over 500 luxury properties open across the world spread over 68 countries, with a further 200 in the pipeline.
Ritz-Carlton Hotels and Resorts
The Ritz-Carlton brand, known for its contemporary aesthetics and legendary service, is continuing with its global growth. This year, the brand opened two properties – one in New York’s NoMad neighbourhood and the other in Amman, Jordan. The brand also launched Ritz-Carlton Yacht Collection’s first yacht, Evrima, this year.
In the next year, the brand expects to open two new hotels in North America, including its first property in America’s Pacific Northwest region with The Ritz-Carlton, Portland, and The Ritz-Carlton Paradise Valley, The Palmeraie in Arizona’s coveted Scottsdale area. Set above the city skyline, The Ritz-Carlton, Melbourne, is slated to grow the brand’s footprint in Australia next year, while The Ritz-Carlton, Fukuoka, is expected to deliver a new offering in the business district of this southwestern Japanese city. Ritz-Carlton Reserve anticipates expanding its exclusive portfolio in 2023 with Rissai Valley, a Ritz-Carlton Reserve close to the historic Chinese valley of Jiuzhaigou and Nujuma, a Ritz-Carlton Reserve located off the West Coast of Saudi Arabia and part of the country’s Red Sea project.
St. Regis Hotels and Resorts
St. Regis continues to solidify its position as a global luxury icon by bringing its vanguard spirit, signature glamor, and celebrated rituals to some more exciting destinations. This year, the brand opened new properties in India, Qatar, Indonesia and Kuwait.
In the year ahead, the brand expects to debut The St. Regis Kanai Resort, an enchanting haven nestled in a 620-acre nature reserve along Mexico’s Yucatán Peninsula with ocean views from every guestroom. In the year ahead St. Regis also anticipates expanding its footprint in North America with The St. Regis Chicago, an exquisite architectural marvel envisioned by Jeanne Gang Studio. The iconic brand is also slated to bring its acclaimed Butler Service and storied legacy to Belgrade and is expected to open its first two properties in Saudi Arabia by debuting a hotel in Riyadh and a resort located on its own private island within the Red Sea project.
This past year saw W Hotels open four properties. With the opening of W Algarve – atop the dramatic cliffs of Southern Portugal – and W Costa Navarino – located along the sandy shorelines of Greece – the brand debuted in two sought-after locales in 2022, providing a glimpse into W’s new vision. This year also brought further growth in the Middle East with the addition of W Dubai – Mina Seyahi, rising 31 stories above the Arabian Gulf, and in Canada with the W Toronto, which nods to the city’s rich musical heritage with Canada’s first W Sound Suite – the brand’s signature recording studio experience – and celebrates Toronto’s storied art scene, diversity of culture and legacy of inclusivity.
Looking ahead to 2023, W Hotels anticipates debuting in Prague, Budapest, Edinburgh, Sydney, Macau, and Milan. Also slated for later next year, W New York – Union Square and W Hollywood are expected to emerge newly transformed, embodying the fully reimagined W experience.
EDITION Hotels and Resorts
Recently, Marriott announced growth plans for its newest luxury brand, EDITION Hotels and Resorts. In 2022, the brand entered two new destinations – Madrid and Tampa. Known for sophisticated design, a curated taste of the locale, and modern service, EDITION Hotels is rapidly expanding internationally in 2023 with new openings planned across several regions, including the brand’s first properties in Italy, Mexico, and Southeast Asia. With 15 hotels currently in the global portfolio, EDITION is projected to grow its personal and intimate hospitality experience to 21 total destinations by the end of 2023, with expected openings next year to include Rome, Riviera Maya at Kanai, Tokyo, Ginza, Singapore, Jeddah, and Doha.
JW Marriott Hotels and Resorts
JW Marriott continues to expand its portfolio, catering to those sophisticated, mindful travelers who seek a balance in mind, body, and spirit. In 2022, the brand celebrated openings in captivating destinations including São Paulo, Changsha, Istanbul, Bengaluru, and Frankfurt, marking the brand’s debut in Germany.
In 2023, the brand expects to bring its distinct style of warm, authentic service to established and emerging destinations with planned openings from Madrid to Jeju Island, South Korea, and Dallas to Xi’an and Berlin. The brand is also slated to enter the luxury safari segment in 2023 with the expected opening of JW Marriott Masai Mara Lodge in Kenya.
The Luxury Collection
The Luxury Collection’s growing ensemble of more than 120 hotels around the world offers the promise of authentic experiences that are highly immersive and deeply reflective of the destination. In 2022, the brand showcased elevated palatial interiors and world-class epicurean delights in Madrid with the opening of Santo Mauro, brought luxurious coastal charm to the idyllic Greek island of Paros through Cosme, and made its debut in Australia with the opening of The Tasman in Hobart, a waterfront city steeped in rich history. With each hotel serving as a portal to the destination’s unique charms, The Luxury Collection anticipates debuting properties next year in enthralling locations that span the globe, including Turkey, Barbados, Japan, Mexico, and Tbilisi, Georgia.
We are looking to the great reimaginers, people who perceive crises as moments of opportunity to rethink their lives and reimagine the world around them. Our collective mindset has changed from viewing travel as a luxury commodity to an activity vital to overall well-being. More than ever before, our guests are prioritizing more meaningful travel and time spent with loved ones, looking for experiences that reflect their personal values and enhance their overall quality of life.said Tina Edmundson, Global Brand and Marketing Officer, Marriott International.
Whether it’s a focus on nurturing closer relationships, a desire to be more present, or finding ways to make a positive impact, across our luxury brands we are evolving to allow our guests to focus on what they believe matters most. As we grow our portfolio of luxury hotels and resorts in some of the most iconic and compelling destinations globally, our expanding footprint allows us to offer the transformative experiences that lead to a renewed sense of purpose and enhanced mental and physical well-being for the modern luxury traveler.said Chris Gabaldon, Senior Vice President – Luxury Brands, Marriott International.
Featured image of The Ritz-Carlton Paradise Valley, The Palmeraie by Marriott