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Hyatt reveals plans for its luxury and lifestyle brands for 2023

American hospitality brand Hyatt has revealed plans for its luxury and lifestyle brands for 2023.

Continued growth

Hyatt will continue with its aggressive growth strategy in 2023. The company has a pipeline of approximately 1,17,000 rooms worldwide as of year-end 2022. Notably, nearly one in four pipeline properties is classified as a lifestyle hotel, representing 10% of the existing base of hotels.

Hyatt says that a “notable part” of this growth is due to its recent acquisition of Dream Hotel Group’s lifestyle hotel brand and management platform which is expected to bring established lifestyle hotel brands – including Dream Hotels, Unscripted Hotels and The Chatwal – into the Hyatt portfolio. The acquisition will welcome more than 600 new colleagues into the Hyatt family and extend Hyatt’s brand footprint in strategic destinations including Nashville, Hollywood, Las Vegas, South Beach, Saint Lucia, Doha and New York City. It will also mark the entrance of Hyatt brands into markets such as the Catskills in New York and Valle de Guadalupe in Mexico.

Through our intentional long-term growth strategy and by working closely with owners, Hyatt boasts five years of industry-leading organic net rooms growth. Owners want to work with us because of our expertise, performance track record and optimal positioning in the industry. We have global scale, but we are nimble enough to create personal relationships, draw on our own experiences and lead with empathy.

said Jim Chu, Executive Vice President and Chief Growth Officer, Hyatt.

Caption by Hyatt

The Caption by Hyatt brand – which combines the design and comfort of an upscale, lifestyle-forward hotel with the flexibility of a select-service property – is poised for significant growth following the successful opening of Caption by Hyatt Beale Street Memphis in 2022. The brand is expected to grow its presence in Tennessee with Caption by Hyatt Chattanooga in collaboration with 3H Group (expected for 2024) and enter California with both Caption by Hyatt Roseville and Caption by Hyatt Sacramento (both expected for 2026).

The brand is also set for its international debut with properties in China and Japan set to open this year and properties in Vietnam set to open in 2025. Caption by Hyatt will also debut in Sydney in the coming years.

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Expected properties to open in the near future

Park Hyatt, one of Hyatt’s most renowned luxury brand, is set to:

  • Reestablish its presence in South Africa with Park Hyatt Johannesburg in late 2023 and make its entrance to Morocco with Park Hyatt Marrakech, offering luxury resort elegance with Moroccan charm.
  • Return to London with Park Hyatt London River Thames and expand in the Asia Pacific region with Park Hyatt Taipei (Taiwan), Park Hyatt Kuala Lumpur (Malaysia) and Park Hyatt Phu Quoc (Vietnam) in 2024.

In 2023, the Andaz brand will open the following new properties:

  • Andaz Doha in Qatar, which will bring locally inspired design and contemporary art to a new level, offering guests signature touchpoints and innovative dining outlets including a South African signature restaurant and a Singaporean street food restaurant.
  • Andaz Pattaya Jomtien Beach in Thailand, which is already open, will deliver a lush and secluded beachfront retreat providing myriad ways for guests to connect with the local Thai culture, from destination excursions to authentic dining, wellness and family activities.
  • Andaz Mexico City Condesa, which connects Mexican culture with its traditional architecture and imaginative décor, recently opened its doors in January.
  • Andaz Macau, which will be set within one of Asia’s most iconic and advanced meeting and event destinations – Galaxy International Convention Center (GICC) – will debut as the largest Andaz hotel in the world with more than 700 rooms and suites.
  • Andaz Nanjing Hexi in Greater China, which will blend the eclectic spirit of the modern Nanjing and the long history of the prosperous academic culture.

Hyatt’s Boundless Collection and Independent Collection, which range from upscale to luxury lifestyle brands, feature a healthy pipeline of expected openings in 2023 and 2024 including:

  • Growth of the Thompson Hotels brand with two chic urban oases set to debut with Thompson Palm Springs and Thompson Houston.
  • Expansion of the Hyatt Centric brand in prime destinations that connect guests to the heart of the action, including Hyatt Centric Congress Avenue Austin, Hyatt Centric Zhongshan Park Shanghai, and Hyatt Centric Xi’an Gaoxin.
  • The anticipated debut of the Destination by Hyatt brand in Florida with the verdant 18-hole signature golf resort Banyan Cay Resort & Golf in West Palm Beach, as well as in Asia Pacific with The Grand Resort in Qingchengshan, China.
  • The planned debut of the JdV by Hyatt brand in Rhode Island, with The Pell, a vibrant coastal hotel located in the middle of Aquidneck Island in Middletown, and in Goa with the anticipated opening of Ronil, set on 1.6 acres of coastal land in Baga, India.
  • The anticipated opening of NUMU Boutique Hotel, part of The Unbound Collection by Hyatt, in San Miguel de Allende, Mexico.

All-inclusive brands

Hyatt will continue to open more and more all-inclusive resorts around the world in 2023 spearheaded by growth across Bulgaria’s popular Black Sea destinations and the recent launch of Secrets Impression Resorts & Spas, a first-of-its-kind product designed to deliver the highest level of luxury all-inclusive service and amenities. This intimate line of boutique, adults-only havens offer exclusive personalized experiences, butler service and curated gastronomy designed to exceed expectations. The new line extension celebrated the opening of Secrets Impression Moxché Playa del Carmen in December 2022 and expects to welcome its second property, Secrets Impression Isla Mujeres later this year.

Select service growth

Hyatt continues to invest in its select service brands that drives the growth for the company. Hyatt is expected to add an impressive line-up of Hyatt Place and Hyatt House properties globally over the coming years including in key emerging leisure hotspots and business travel destinations in the U.S. and Canada, such as Hyatt House Traverse City (Michigan), Hyatt House Bozeman (Montana), Hyatt Place Cape Canaveral (Florida), Hyatt House Roseville (California), Hyatt Place Toronto – Downtown/Jarvis Street (Ontario), and Hyatt Place Mississauga – Airport Corporate Centre (Ontario). Additionally, in 2023 the brands are expected to make their international market entries in Guyana and Estonia.

Featured image by Hyatt

What do you think of Hyatt’s growth plans for 2023? Let me know in the comments section below.

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