Air India group, which now comprises of four airlines, has announced that it has completed the integration of Air India Express and Air Asia India’s reservation system.
On 27th March 2023, Air India Express and Air Asia India – which are in the process of being merged into a single low-cost carrier – moved to a single, unified reservations system and website, and adopted common social media and customer support channels. This migration, which largely involved Air India Express migrating to the systems used by AirAsia India, confers significant capability and efficiency benefits for the airline and passengers.
Passengers travelling on either carrier will now be able to make bookings and check-in for their domestic and international flights on the integrated website, airindiaexpress.in.
The integration of the core reservations and passenger-facing systems of Air India Express and AirAsia India marks a significant milestone in the Air India Group’s transformation journey. This new Air India Express, operating both domestically and internationally using systems optimised for low-cost airlines, gives the Group a much stronger LCC platform. Together with the Group’s recent, benchmark-setting aircraft order, this sets the scene for us to realise many new opportunities for customers, employees and Indian aviation.said Campbell Wilson, Chief Executive Officer & Managing Director, Air India.
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This system merger comes five months after AirAsia India was fully acquired and subsidiarised under Air India, and three months after both AirAsia India and Air India Express were placed under a single CEO.
The Air India group says that as the integration of reservation systems is completed, the group will now move on to integrate the internal systems and will eventually merge both airlines’ Air Operating Permits and regulatory posts.
The group says that the “integration of Air India Express and Air India will bring revenue, cost, and operational benefits through broader adoption of each airlines’ best practices, systems, and routes, and confer greater economies of scale”.
As per the group, the new Air India Express will focus on improving connectivity between key markets and will also focus on leisure-oriented and price-sensitive markets.
Featured image by Air India Express and Air Asia India
What do you think of the new integrated website of Tata Group’s two LCCs? Let me know in the comments section below.