JW Marriott, one of the many luxury brands of the Marriott group, has announced its debut in the European country of Spain with a hotel in Madrid.
Located in the cultural charm of the Canalejas zone, next to the iconic, dynamic, and bustling Puerta del Sol, the luxurious JW Marriott Madrid sits in the heart of the city, moments away from prestigious art institutions and theatres.
According to Marriott, the hotel “inspires guests to achieve balance and become present in body, mind, and spirit”.
Previously one of the oldest perfumeries in Madrid, the building itself has a unique legacy and captures the very essence of the city. The hotel’s architecture and design was entrusted to Rockwell Group, who created an elegant concept using natural materials and a neutral color palette to ensure a relaxing environment. Touches of the building’s historic past remain visible through the preservation of certain elements, such as the wrought iron columns from the 19th century which can be found throughout the property.
Madrid’s essence is tied closely to its history and the evocative aromas of violets, tuberoses, carnations, and roses that fill the city. JW Marriott Hotel Madrid has collaborated with the Spanish Academy of Perfume, paying homage to the building’s unique heritage and the city’s sensuous past, to create a fully holistic wellness experience that stimulates the senses.
To start, each guest is welcomed with a traditional violet or rosemary-scented tea in an artisanal ceramic cup upon check-in. Guests then choose from one of five scents which will then be placed in their wardrobe. Stories about Madrid and its aromas are found on the bedside table, designed to relax the mind before sleep. In the Lobby, there is an exhibition featuring antique perfume bottles, books, and essences, which guests can explore at their leisure. For those keen to continue their scent journey, there are olfactory workshops in partnership with the Academy which offer exclusive opportunities for guests to learn more about the city and their scent preferences.
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The hotel features 139 beautifully-designed guest rooms and suites. Most of the suites are located on the upper floors with large terraces boasting spectacular views of the city below. The property has designed special in-room experiences allowing guests to enjoy a personalized wellness journey during their stay. Yoga mats are available in all rooms and complimentary access video workouts and meditation practices via QR codes allow guests to nurture their physical well-being. The bath menu, with special playlists and customizable light setups for sensory pampering for all five senses, turns each bathroom into a private spa experience.
Partnering with renowned, Michelin-star chef Mario Sandoval, the property has crafted a dining and cocktail concept “that elevates and subtly reinvents local flavor”. Using ingredients grown in the JW Garden and sourced from local providers, ‘QU’ offers the ultimate expression in refined Spanish flavor. Served on dishes inspired by the beauty of perfume containers, each meal nourishes more than just the body, engaging all five senses to create an unforgettable dining experience that captures the essence of Madrid. Visitors can sip and savor the city’s spirit through an inventive cocktail menu that highlights local ingredients and iconic aromas such as chocolate, rosemary, and lemon.
Facilities at the hotel include a large and fully-equipped fitness centre and wellness area in addition to a botanical garden called “El Patio JW Garden” where ingredients used by the restaurant and cocktail bar are grown.
Featured image of Suite Old Town View Terrace King Skyline view by Marriott
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