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Hilton announces new Extended-Stay brand, Project H3

Hilton, one of the larger known hospitality brands worldwide, has announced a new Extended-Stay brand, Project H3.

Project H3 by Hilton will cater to the growing segment of travellers looking for apartment-style accommodations for 20 nights or more. Launching in the U.S. under the working title Project H3 as Hilton navigates the final stages of the trademark process, this lower midscale, extended-stay solution is the newest addition to Hilton’s portfolio of multiple brands.

Project H3 is perfectly positioned to serve the unique needs of the long-stay traveler, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day. We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton.

said Chris Nassetta, President and CEO, Hilton.

Hilton says that its research “shows long-stay travelers, including traveling nurses, military personnel, and those experiencing workforce relocations, value the simple things in life, placing quality time and comfort above all else. In addition, those looking for a long stay will book an average of 20 or more nights and desire a reliable home base that allows them to maintain their routines while delivering simplicity, consistency and convenience”.

Some of the features of this new brand includes:

  • Deliberate Design: This product will “reimagine” core design elements from the ground up and deliver all the essential amenities in a warm, comfortable, yet delightfully modern way. Guests are welcomed by the hotel’s inviting exterior, designed to include warm wood tones, and a modern farmhouse-inspired palette with light industrial touches. Outdoor patios are outfitted with grills, a communal fire pit and comfortable seating to make our guests feel like they are truly coming home
  • Spacious Apartment-Style Accommodations: The thoughtfully designed stylish suites feature an adaptable layout with four distinct areas for guests to rest, work, cook and refresh, which seamlessly bridge the gap between comfort and functionality. Ample storage space, efficient closet design, and movable, multi-purpose furniture enable guests to seamlessly enjoy the space as both a place to work and rest. This includes a fully equipped kitchen with a full-sized refrigerator, dishwasher, microwave, two-burner stovetop and more, as well as a spacious bathroom design, focusing attention on the amenities long-stay guests value most
  • Nontraditional Lobby Experience: Hilton has “elevated” the extended-stay guest experience with a hyper-functional lobby called The Hive, providing easy access to all amenities. Designed to be inviting for guests and operationally friendly for team members, this nontraditional lobby creates a perfect balance of friendly smiles and self-sufficiency during every guest’s stay. The Hive lobby allows sight lines from the front desk to fitness, laundry, and a simple retail market, creating a safe and welcoming environment for guests whether they are looking to grab a great cup of coffee, fit in a workout or start their laundry
Queen Guest Room
Queen Guest Room Apartment
Guest Laundry Room
Fitness Centre

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Many long-stay guests never stopped traveling during the pandemic, especially within the lower midscale extended-stay segment, and we designed a product in direct response to this growing need. Project H3 will disrupt the category and allow Hilton to better provide reliable and friendly service for those who are in it for the long stay.

said Matt Schuyler, Chief Brand Officer, Hilton.

Project H3 will participate in Hilton Honors, Hilton’s loyalty program.

This is the second new brand announced by Hilton this year, the other being Spark by Hilton.

Featured image by Hilton

All the other images by Hilton

What do you think of Project H3? Let me know in the comments section below.

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