United has announced the opening of its largest United Club at Denver International Airport. This is part of the airline’s nearly $1 billion investment to improve the customer experience in Denver.
Largest United Club
The new 35,000 square feet United Club is located on the eastern side in the B Concourse near gate B44 and is spread across three levels featuring more than 600 seats, making it the largest club in United’s network. The space reflects Denver’s beer scene with brewery-inspired elements and a new beer tasting experience at the feature bar on the mezzanine level.
At the feature bar, passengers can choose from a seasonal rotation of 10 local and craft beers on tap, with selections from Coloradobreweries New Belgium, Great Divide, Denver Beer Company, Upslope, among others, to enjoy from United customized tasting boards and beer glasses. The feature bar area is distinguished by five Vestaboards displaying personalized messages and menu offerings and a custom, vibrant blue mural by visual artist Charlo Garcia Walterbach that explores the joy and discovery of new places that travel brings to life.
Inspired by Denver’s urban areas, the space features details such as concrete flooring, hand-crafted decor and exposed ceilings for a sleek and modern design. Throughout the space, guests can enjoy a variety of locally-sourced furnishings and artwork, including photography, paintings, sculptures and murals that reflect the Denver community.
The entryway features a sculpture inspired by the cones of the Colorado Blue Spruce. Made by Will Schlough, the piece is crafted from dozens of skateboards meant to resemble colorful pinecones. An additional statement mural by local artists, Jaime Molina and Pedro Barrios, tells the story of Denverthrough highly-visual, street art inspired geometric shapes.
The new United Club locations are designed and operated to reflect feedback from our customers and match the way their travel has evolved in recent years. We’re growing our hub in the Mile High City, and the expansion and renovation of United Club locations represents our commitment to Colorado and our customers’ experience.said Alexander Dorow, Head of Clubs & Lounges, United.
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A concourse United Club
Influenced by the Colorado Rocky Mountains, passengers visiting the new club location on the western side of the A Concourse near gate A26 can experience a sense of place among locally-sourced furniture and decor that reflects Colorado’s outdoor landscapes and experiences. Designed to feel like a ski lodge, two fireplace lounges, stacked wood, flannel patterned cushions and vintage ski decor make travelers feel like they’re nestled deep in the woods on a Colorado retreat.
This 24,000 sq.-ft club offers two premium bars and 400 seats across two levels of club space. There’s room to grab food and drinks, play a few rounds of shuffleboard in the game lounge or relax near the fireplaces.
The space features hand-crafted, custom artwork from local artists, including a sculptural installation from Colorado-based artist Amy Hoagland that uses glass rods to form a topographic-inspired piece that creates an optical illusion from different vantage points.
A custom ‘Come Fly With Us’ mural by Denver-based multidisciplinary designer Adam Vicarel is prominently displayed in the club’s game lounge, and it showcases a combination of colors and shapes that exemplify travel and the Colorado landscape. Additional local artwork includes a glass sculpture, mixed media collages, photographs and paintings inspired by Colorado nature.
Both club locations include enhanced amenities, such as free high-speed Wi-Fi, self-scan entry gates for seamless club access, agent on demand kiosks for any travel planning questions and wellness rooms. Each club also serves premium culinary offerings with local flair, including oatmeal paired with Colorado honey, egg frittata inspired by the Denver omelet (ham, bell peppers, red onion, spinach and cheddar cheese), Colorado Club sandwiches and pork green chili.
This expansion is part of the carrier’s nearly $1 billion investment to further improve the customer experience in Denver. Earlier this year, United announced new non-stops to six destinations including four not served by any other Denver airline and local infrastructure improvements such as 12 new gates set to open in the A and B concourses by the middle of 2024 – giving United 90 total gates, the most at DenverInternational Airport.
The air carrier will open an additional revamped club location in 2025, and once open, Denver International Airport will feature more than 100,000 square feet of United Club space – nearly the size of two football fields – across three United Club locations and United Club Fly, a unique grab-and-go concept offering enhanced food and beverage for United Club members with quick connections. With more than two-thirds of United customers connecting to other places in Denver, the new clubs are expected to accommodate more than double the number of passengers than before.
Featured image by United
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