Hilton has announced the launch of “Hilton. For The Stay” campaign in India with actress Deepika Padukone.
Hilton brings Deepika Padukone onboard!
Hilton has announced a global ambassador partnership with Indian actress, producer, philanthropist, and entrepreneur, Deepika Padukone. The partnership is an extension to Hilton’s first global marketing platform, “Hilton. For The Stay,” in India. The American hospitality company says that this “strategic collaboration marks an important milestone for Hilton, reaffirming the company’s commitment to expand in the dynamic Indian market”.
About this partnership with Deepika Padukone, Hilton says:
Recognized for her inspiring journey in the entertainment industry and beyond, Deepika embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveler. Her resilience, innovation, and global outlook, complements Hilton’s mission to offer exceptional experiences, making her the ideal choice to champion Hilton’s global marketing platform. Deepika’s connection with her audience is built on authenticity and a shared pursuit of excellence – qualities that are at the heart of Hilton’s service philosophy.
Breaking away from conventional stereotypes and scripting her success story, Deepika’s rise in the highly competitive Bollywood and Hollywood entertainment industries, coupled with her philanthropic work mirrors the ethos of the entrepreneurial generation which is shaping contemporary India today. Acknowledged with the Crystal Award by the World Economic Forum for her leadership in raising mental health awareness in 2020 and named the TIME 100 Most Influential People in the World, Deepika’s achievements have set her firmly on the world stage.
Stay up to date: Sign up for my newsletter to never miss latest Aviation and Travel news.
Led by consumer insights, ‘Hilton. For The Stay’ was launched in July 2022, and illustrates the realities and stresses of traveling, highlighting the importance of ‘The Stay’ as a crucial element that can make or break any trip. Hilton’s hyper-localized approach for the India campaign will start with understanding the unique preferences of local consumers in the coming months. Through market research and Deepika’s synergy with the Indian audience, Hilton aims to uncover relatable tensions in travel which will be interwoven into the campaign.
I am proud to be partnering with Hilton, a global brand that resonates deeply with me, to champion the significance of ‘The Stay’ for Indians not only in India but across the globe. Our generation is defined by relentless dedication to our pursuits and a keen eye for meaningful experiences. I look forward to creating unforgettable memories with Hilton and share them with the world.
Deepika Padukone said.
With 25 operating hotels and 17 hotels in the pipeline in India, Hilton has set its sights on the Indian market with a goal of tripling its estate in the coming years. Its global partnership with Deepika and upcoming ‘Hilton. For The Stay’ campaign rollout cements its commitment to India as part of the company’s strategy to increase its brand visibility and strengthen its position in the hospitality market.
Featured image by Hilton
What do you think of Hilton launching “Hilton. For The Stay” campaign in partnership with Deepika Padukone? Let me know in the comments section below.
Follow IH Aviation and Travel on Social Media on Instagram, Twitter and YouTube.