Radisson Hotel Group has announced the rebranding of prizeotel Hotels to “Prize by Radisson”, in addition to signing of two new hotels under the brand.
Prize by Radisson
Radisson has rebranded prizeotel Hotels to Prize by Radisson. The hotel group says that the rebranding “underscores Radisson Hotel Group’s dedication to broadening the brand’s presence in vibrant, centrally located markets and cities”. Additionally, the group says that the “transition from prizeotel to Prize by Radisson aligns the dynamic affordable high design brand more closely with the Group’s core values”.
Renowned for its vibrant and fresh design, the rebranding of prizeotel to Prize by Radisson preserves the eclectic character of the brand’s original identity. The brand will continue to offer a midscale lifestyle experience with a unique personality at the cost of an economy hotel, featuring bright, energized spaces.
The rebranding and expansion of Prize by Radisson is an impactful milestone to expand the global reach of the brand and increase its international appeal to our guests and owners.
Elie Younes, Executive Vice President and Global Chief Development Officer, Radisson Hotel Group said.
Here’s a video on the rebranding:
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Two new signings
The hospitality group has also announced the signing of two new hotels under the Prize by Radisson brand – one in Gdansk, Poland and another in Berlin, Germany.
Prize by Radisson, Gdansk City, scheduled to open in 2026, will be a 126-room newly built property located only 300 meters away from the city’s famous boulevard and its renowned architecture along the Motlawa river. Gdansk, where historic charm meets modern vibrancy, is a booming economic hub and a must-visit destination, seamlessly blending centuries-old architecture with dynamic opportunities for business and leisure. The ground floor of the hotel will house a restaurant as well as a bar. Gdansk airport, the third largest airport in Poland, is 17 kilometres away from the hotel, whereas the main train station is approximately 2 kilometres away from the hotel.
Prize by Radisson, Berlin City, scheduled to open in 2027, will be part of a new mixed-use development in Berlin’s Prenzlauer Berg district. Situated only around 10 minutes from Alexanderplatz, the hotel, featuring 315 rooms, will offer smooth connectivity to the city’s attractions, nightlife, trade fair, airport, and long-distance train stations. In line with PrizePromise, the brand’s ESG commitment, the building aims for DGNB Gold certification and will feature various uses, with the hotel occupying about 60% of the property’s land. The top floor will house the hotel lobby, bar, social area with co-working space, and breakfast restaurant, all offering stunning views of Berlin’s city center.
The rebranding of prizeotel to Prize by Radisson marks a pivotal moment in our growth strategy. With this move, we are excited to expand the Prize by Radisson footprint and continue to deliver exceptional guest experiences to travelers across key central landmarks whilst demonstrating the support, commercial excellence and security of belonging to an international hotel chain to our owners.
Connor Ryterski, Managing Director, Prize by Radisson said.
Prize by Radisson launched in Germany in 2009. The brand expanded in 2022 with new properties in Bonn, Vienna, and Münster. Currently, the brand’s portfolio consists of 21 properties in operation and under development across Europe, including the highly anticipated opening of Prize by Radisson, Osnabrück City in 2025. This 170-room hotel will be part of a mixed-use development in central Osnabrück, offering convenient transport links and including residential, hotel, dining, and retail spaces.
Featured image by Radisson
All the other images by Radisson
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