Marriott has announced an extensive lineup of luxury hotels scheduled to open in 2025. Read on to know more.
Marriott’s luxury group, which includes brands like St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, EDITION, JW Marriott, and Bvlgari Hotels & Resorts, is poised to grow in 2025, with multiple hotels scheduled to open in 2025. Luxury Group by Marriott International’s portfolio of more than 529 properties now spans 73 countries and territories. Over 260 luxury hotels and resorts across Marriott’s luxury portfolio are in the global development pipeline, including over 30 properties expected to open in 2025.
In 2025, luxury travel will venture into a new era marked by evolving shifts in traveler demographics, motivations, and spending patterns. Marriott says that “an anticipated $80 trillion USD in wealth set to transfer globally over the next two decades, the emerging affluent – particularly Millennials and Gen Zl – are reshaping luxury travel”. About this shift, Marriott says:
Today’s luxury travelers seek destinations that offer much more than a five-star experience, they are seeking wellness, community, and meaningful experiences that foster personal growth and authentic connection. As the luxury all-inclusive model evolves, it now caters to a desire for bespoke, sophisticated travel that emphasizes balance and connection, moving away from its past mass-market perception. This shift reflects a growing demand for unique experiential offerings and once-in-a-lifetime trips that foster personal and cultural enrichment.
Private member clubs, all-inclusive resorts, and luxury yachts are becoming vital conduits for fostering community and connection, offering spaces where like-minded individuals can bond over shared interests in exclusive and elevated settings. Meanwhile, the growing appeal of adventure and outdoor travel has spurred interest in safari camps and lodges, where guests can connect with nature and embark on transformative journeys in pristine environments. The Luxury Group intends to debut multiple brands next year within the safari lodge sector, bringing signature luxury experiences to this evolving frontier of travel in Africa.
Looking ahead, luxury brands are tapping into collaborations and partnerships to captivate a younger audience, with over half of luxury spending decisions now inspired by a quest for new experiences. From co-branded products to pop-up events with high-end brands, the industry is evolving to offer immersive, culturally rich journeys that blend adventure with introspection, reflecting a generation’s view of travel as an endless pursuit of knowledge, connection, and self-discovery.
EDITION Hotels
In 2024, EDITION Hotels expanded significantly. The brand’s debut in Saudi Arabia, The Jeddah EDITION, introduced its signature style to the country’s vibrant cultural capital. In 2025, The Lake Como EDITION is slated to transform a 19th-century gem into an intimate retreat, bringing understated luxury to Italy’s breathtaking lakeside region. The brand also anticipates opening its second location in Saudi Arabia with the unveiling of The Red Sea EDITION, located on the main island of The Red Sea Project.
JW Marriott
In 2024, JW Marriott continued its mission to inspire mindful moments in exceptional locations around the globe. The year began with the debut of JW Marriott St. Maarten Beach Resort & Spa, a serene Caribbean haven, and JW Marriott Hotel Nairobi, Kenya’s tallest hotel, offering a harmonious blend of urban sophistication and natural beauty. Meanwhile in China, the opening of JW Marriott Hotel Taiyuan combined modern luxury with rich historical narratives.
In the year ahead, JW Marriott plans to debut hotels & resorts in new destinations around the globe, including the highly anticipated JW Marriott Kaafu Atoll Island Resort; JW Marriott Crete Resort & Spa; and JW Marriott Hotel Tokyo.
The Luxury Collection
In 2024, The Luxury Collection opened multiple hotels, such as Ta’aktana, a Luxury Collection Resort & Spa, Labuan Bajo and The Sira, a Luxury Collection Resort & Spa, Lombok, both immersed in natural beauty, elevated service, exquisite cuisine, and offering rare access to the surrounding wonders. Hôtel du Couvent, a Luxury Collection Hotel, Nice, transformed a historic sanctuary to a reimagined serene retreat in the French Riviera. In the Americas, Bellagio, a Luxury Collection Resort & Casino, Las Vegas redefined opulence with the hotel’s iconic location on the Las Vegas strip and extraordinary entertainment, and Almare, A Luxury Collection All-Inclusive Resort, Isla Mujeres debuted as the brand’s second all-inclusive offering. Other openings included Sanasaryan Han, a Luxury Collection Hotel, Istanbul and Koenigshof, a Luxury Collection Hotel, Munich.
2025 will mark an exciting year for the brand in Europe, with expected openings of hotels in Italy, two in Greece, Poland and Spain. Notably, Casa Brera, a Luxury Collection Hotel in Milan, will join the prestigious portfolio in January, bringing a blend of Milanese heritage and cosmopolitan flair. Additionally, The Palace, a Luxury Collection Hotel in Madrid, will unveil its significant restoration in March, embarking on its next chapter within the Luxury Collection.
Stay up to date: Sign up for my newsletter to never miss latest Aviation and Travel news.
The Ritz-Carlton
2024 marked a transformative year for The Ritz-Carlton as it continues to redefine ultra-luxury travel with a dynamic lineup of openings and experiences. The Ritz-Carlton brand debuted in Morocco with The Ritz-Carlton Rabat, Dar es Salam, an elegant sanctuary surrounded by oak forests and the Royal Golf Course. In Hawaii, The Ritz-Carlton Oahu, Turtle Bay welcomed guests to a reimagined island paradise blending nature and luxury. Saudi Arabia saw the opening of Nujuma, a Ritz-Carlton Reserve, a pioneering secluded retreat on a private island within the Red Sea’s pristine Blue Hole archipelago.
At sea, The Ritz-Carlton Yacht Collection introduced Ilma, its second superyacht, offering voyages through the Mediterranean, with its 3rd vessel, Luminara, slated to follow in the summer of 2025.
This year also heralded the opening of The Ritz-Carlton, Bangkok, a chic urban oasis in Thailand’s capital. In 2025, The Ritz-Carlton, San Juan is anticipated to return to Puerto Rico following a transformative renovation. Next year The Ritz-Carlton brand expects to welcome one new addition to the Ritz-Carlton Reserve portfolio, Nekajui, a Ritz-Carlton Reserve, in Costa Rica, tailored for adventurers who value extraordinary beauty and luxury-infused intrigue.
St. Regis Hotels and Resorts
With a steadfast commitment to timeless elegance and avant-garde design, St. Regis was poised to captivate luxury travelers in 2024. The St. Regis Longboat Key Resort on Florida’s Gulf Coast set a new benchmark for beachfront opulence, while The St. Regis on the Bund, Shanghai has easily blended modern glamour with the rich heritage of China’s most cosmopolitan city. These openings were complemented by The St. Regis Belgrade, an architectural masterpiece bringing bespoke Butler Service to Serbia, and The St. Regis Al Mouj, Muscat, an Omani Riviera lifestyle destination blending coastal serenity with Arabian charm.
In the coming year, the brand plans to usher in new standards of beachfront luxury with the expected openings of The St. Regis Aruba Resort, nestled on the pristine sands of Palm Beach, and The St. Regis Cap Cana Resort in the Dominican Republic, a stunning sanctuary inspired by the region’s natural diversity.
W Hotels
In 2024, W Hotels continued to see significant momentum as the luxury lifestyle brand’s ongoing evolution is well underway, characterized by an expanded global footprint and robust portfolio growth. The brand continued its exciting global transformation with hotels including the reimagination of the West Coast flagship – W Hollywood – which showcased the evolved design ethos of the brand through inviting, yet unexpected juxtapositions and materiality. Other impactful highlights included W Prague, marking the brand’s debut in the Czech Republic, and the announcement of W Las Vegas, signifying the brand’s return to the iconic Las Vegas Strip as part of the long-term strategic licensing agreement between MGM Resorts International and Marriott International.
In 2025, W Hotels plans to further its detail-driven footprint with key openings and transformations including the anticipated opening of the newly redesigned global flagship, W New York – Union Square,and the brand’s expected entry into the all-inclusive space with W Punta Cana, an adults-only escape featuring dynamic programming, beachfront luxury, and a curated mix of food, beverage, and wellness experiences.
Meanwhile, the brand is slated to expand in Italy with the opening of W Florence, which is set to become a vibrant social hub in the heart of the artistic city.
Featured image by Marriott
All the other images by Marriott
What do you think of Marriott’s lineup of luxury hotels for 2025? Let me know in the comments section below.
Follow IH Aviation and Travel on Social Media on Instagram, Twitter and YouTube.