American hospitality company Hyatt has announced the restructuring of its portfolio of brands. The company has also announced that a record 1,38,000 rooms are in the pipeline.
Hyatt’s Evolved Brand Portfolio
Hyatt has announced a strategic realignment of its portfolio of brands “to enhance owner returns and accelerate growth”. The company has evolved its brand architecture into five distinct portfolios – Luxury, Lifestyle, Inclusive, Classics and Essentials. After this realignment, the five portfolio will include the following brands:
Luxury:
- Park Hyatt
- Alila
- Miraval
- Impressions by Secrets
- The Unbound Collection by Hyatt
Lifestyle:
- Andaz
- Thompson Hotels
- The Standard
- Dream Hotels
- The StandardX
- Breathless Resorts & Spas
- JdV by Hyatt
- Bunkhouse Hotels
- Me and All Hotels
Inclusive Collection:
- Zoëtry Wellness & Spa Resorts
- Hyatt Ziva
- Hyatt Zilara
- Secrets Resorts & Spas
- Dreams Resorts & Spas
- Hyatt Vivid Hotels & Resorts
- Sunscape Resorts & Spas
- Alua Hotels & Resorts
Classics:
- Grand Hyatt
- Hyatt Regency
- Destination by Hyatt
- Hyatt Centric
- Hyatt Vacation Club
- Hyatt
Essentials:
- Caption by Hyatt
- Hyatt Place
- Hyatt House
- Hyatt Studios
- UrCove
Hyatt’s growth and strategic brand evolution reflect our commitment to creating long-term value for owners and driving the performance of our hotels by delivering distinctive experiences for travellers. By focusing on this evolution, we are not only enhancing guest satisfaction but also strengthening our hotels’ success and competitive advantage, driving preference among owners, guests, customers and World of Hyatt members.
Mark Hoplamazian, President & Chief Executive Officer, Hyatt said.
Lifestyle Portfolio’s Expansion
Hyatt recently acquired Standard International’s iconic The Standard and Bunkhouse Hotels brands as well as the recently launched The StandardX brand. All three of them combined currently have 22 hotels open, with more than 30 properties in pipeline with a signed agreement or letter of intent for the Lifestyle Portfolio. The company has grown the portfolio’s total pipeline properties by nearly 50% year-over-year and the number of open hotels by over 20% year-over-year.
Recent lifestyle openings in key markets include The StandardX, Melbourne; The Standard, Singapore; Hotel Saint Augustine which is in Houston and part of the Bunkhouse Hotels brand; The StandardX, Bangkok Phra Arthit, and Thompson Palm Springs.
I’m excited to lead the newly formed Lifestyle Group during this pivotal time of growth and value-focused evolution. Hyatt’s acquisition of the Standard International brands added a portfolio of highly differentiated brands made up of beloved, award-winning hotels across the globe as well as a wealth of creative talent. When combined with Hyatt’s existing portfolio of design-driven, culturally relevant lifestyle brands and global infrastructure, I could not be more optimistic about our ability to grow these brands in new markets, delivering unforgettable experiences for our guests and returns for our owners.
Amar Lalvani, President and Creative Director – Lifestyle Group, Hyatt said.
Newly executed deals and upcoming openings in the Lifestyle Portfolio include:
- TOOR Hotel, which will be part of the JdV by Hyatt brand, is set to be a boutique jewel located in the heart of downtown Toronto, bringing the brand’s signature charm and vibrant energy to one of Canada’s most dynamic cities (expected to open Q1 2025)
- Andaz Miami Beach transformed from The Confidante Miami Beach to Florida’s first Andaz branded resort will feature an ocean-view check-in, 287 rooms, 64 suites, two reimagined pools and meeting space, with local influences and exclusive programming, including collaborations with the José Andrés Group (expected to open Q1 2025)
- The Standard, Brussels will mark the debut of longer-stay apartment-style accommodations for The Standard brand with a 28-story property that will feature 200 rooms, suites, and apartments paired with signature perks and modern amenities, offering guests an unmatched urban retreat (expected to open Q2 2025)
- Wildbirch Hotel, which will be the first JdV by Hyatt hotel in Anchorage, AK, will be situated downtown and feature 252 modern guestrooms, streetside restaurant and lobby bar, on-site brewery, outdoor decks and fire pits with sweeping views of Mount Susitna and Cook Inlet, and access to cultural attractions, combining urban sophistication with local flair (expected to open Q3 2025)
- Dream Valle de Guadalupe is set to be the first Dream Hotels branded property in Latin America and will showcase the beauty of Mexico’s dynamic wine region, complete with a large vineyard, 58 guestrooms and villas, three dining and nightlife venues, including a private tasting room and rooftop bar (expected to open Q4 2025)
- Andaz Hong Kong Central will be nestled in the heart of Central Hong Kong and will bring the brand’s signature blend of locally inspired design, upscale amenities, and immersive cultural programming to one of Asia’s most iconic urban hubs (expected to open mid-2027)
Expanding Essentials Portfolio
Hyatt says it continues to evolve “building on the innovative, developer-driven approach that guided the successful creation of the Hyatt Studios brand and the momentum from the recent relaunch of the Caption by Hyatt brand”. Hyatt Studios, the portfolio’s new upper-midscale extended stay brand, has sustained significant growth with more than 50 executed deals representing entry into 22 new markets and with 27 new owners for Hyatt. The brand’s first location, Hyatt Studios Mobile/Tillman’s Corner, is expected to open in Q1 2025, and newly executed deals include:
- Fayetteville (AR)
- Riverside (CA)
- Pensacola (FL)
- Port Charlotte (FL)
- Chicago Washington Park (IL)
- Columbus OSU (OH)
- Philadelphia (PA)
- Bensalem (PA)
- Beaufort/Parris Island (SC)
- Sumter (SC)
- Clarksville (TN)
- Boca Chica (TX)
- Belleville (Ontario)
- St. Thomas (Ontario)
- Cornwall (Ontario)
- Spokane (WA)
Hyatt’s momentum has never been stronger as we build on our success and deepen our commitment to finding innovative solutions to drive profitability by working closely with our owners and responding to guests’ needs. We are thrilled to celebrate the upcoming opening of our first Hyatt Studios location in Mobile, which represents a pivotal moment in our expansion into the upper-midscale market.
Dan Hansen, Head of Americas Development, Hyatt said.
In addition to the Hyatt Studios brand, the Essentials Portfolio has newly executed deals and upcoming openings across all brands including:
- UrCove Shanghai Xuhui West Riverside will be an adaptive reuse property with 160 rooms located in The West Bund, a waterfront area that runs along the western bank of the Huangpu River in central Shanghai (expected to open Q1 2025)
- Hyatt Place Bhopal Rani Kamalapati Station will be in the capital of Madhya Pradesh, India, and part of a mixed-use development project, including the city’s newly redeveloped train station (expected to open Q2 2025)
- Caption by Hyatt Central Sydney will be centrally located in Haymarket, a vibrant multicultural neighborhood at the southern end of the Sydney Central Business District, and will mark the brand’s entry in Australia (expected to open Q3 2025)
- Hyatt Place JFK Airport will be a new build that aligns with the airport’s enhancement plans, including meeting traveler demand for higher quality accommodations that are accessible via the new AirTrain (expected to open in 2026)
- Hyatt Place Bryce Canyon will be the first Hyatt hotel and Hyatt Place property to be located in the destination, a short drive from the entrance of Bryce Canyon National Park, meeting the demand for more quality accommodations near the highly toured destination (expected to open in 2027)
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Growth across all brands
In addition to the growth highlighted within the Lifestyle and Essentials Portfolios, Hyatt’s expanded pipeline of new hotel properties is driving strategic growth across each of its portfolios, including Luxury, Inclusive, and Classics as well. With exciting new additions in each of the five distinct portfolios, Hyatt is poised to further enhance its global brand presence.
Luxury (newly executed deals and recent opening):
- Fairmount Hotel, which is part of The Unbound Collection by Hyatt, is in the heart of downtown San Antonio, TX featuring the building’s preserved architectural details dating back to 1906, offering 37 rooms, a rooftop bar, an expansive courtyard and several award-winning restaurants making it an ideal intimate event space (opened 16th January 2025)
- Alila Dong’ao Island Zhuhai will mark the brand’s entry in Zhuhai, China and will be located on the island’s unique cliffside, blending into the site’s original natural beauty (expected to open Q2 2025)
- Park Hyatt Johannesburg will mark the brand’s reintroduction in South Africa following an extensive refurbishment led by Yabu Pushelberg, an award-winning global designer (expected to open Q2 2025)
- Park Hyatt Los Cabos at Cabo del Sol will debut the brand’s presence in Mexico. Designed by the renowned Sordo Madaleno, the resort will feature 163 guestrooms and suites, as well as 19 villas and residences, along with an expansive wellness center, a range of luxury amenities, and access to the prestigious Cabo Del Sol Golf Course (expected to open Q2 2025)
- The Seville Nomad will open as part of The Unbound Collection by Hyatt in New York City’s Nomad neighborhood, paying homage to the location’s rich history through its design and architecture, featuring 348 rooms and signature restaurants, Scarpetta and Seville (expected to open Q2 2025)
- Park Hyatt Tokyo in celebration of its 30th anniversary suspended operations for restoration in 2024, and the iconic property will resume operations with refreshed guestrooms and revived food and beverage concepts (reopening Q3 2025)
Inclusive Collection (newly executed deals):
- Hyatt Vivid Punta Cana is set to become the second hotel in the new Hyatt Vivid Hotels & Resorts brand and mark the brand’s debut in the Dominican Republic, offering an adults-only 500-room beachside resort with multiple pools and food and beverage outlets (expected to open Q3 2025)
- Hyatt Vivid Akumal Resort & Spawill be located in Akumal, Quintana Roo, Mexico, known for its white sand beach and warm waters rich in marine life, including unforgettable turtle sightings and snorkeling experiences (expected to open Q4 2025
- Hyatt Zilara Punta Bergantin in the Dominican Republic will be an adults-only 508-key resort within the master development of Punta Bergantin, a project designed to rejuvenate the country’s tourism (expected to open in 2026)
Classics Portfolio (new executed deals and upcoming openings):
- Hyatt Regency Bangkok Suvarnabhumi Airport will be a conversion property that will be the only hotel located within the airport, featuring 610 rooms, eight restaurants and expansive meeting space (expected to open Q1 2025)
- Hotel X Toronto will mark the Destination by Hyatt brand’s debut in Canada with a 30-story lakefront urban resort that redefines the sports and entertainment experience, including a three-level sky bar with panoramic views, an indoor/outdoor heated rooftop pool, award-winning Guerlain Spa, art gallery, cinema, and a 90,000 sq ft state-of-the-art athletic facility (expected to open Q2 2025)
- Hyatt Regency Times Square will mark the brand’s debut in Manhattan with a 795-key property, an upscale New York style market, bar and lounge experience, a state-of-the-art fitness center, all with iconic views of Times Square (expected to open Q3 2025)
- Kampos Hotel will mark the Destination by Hyatt brand’s entry in the trending Greek Island of Paros, near the village of Aliki, offering 50 rooms with private terraces and plunge pools or hot tubs (expected to open in 2026)
- Okhissa Lake Lodge, which will be part of the Destination by Hyatt brand, will be the first lodging option located on Lake Okhissa with 150 acres of land within Homochitto National Forest in Mississippi, a region known for driving outdoor tourism with fishing, hunting, biking, camping, and hiking (expected to open in 2027)
Featured image by Hyatt
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