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JW Marriott to debut in Spain with a property in Madrid

American Multinational Hospitality group Marriott yesterday announced that it has signed an agreement to introduce the JW Marriott brand in Spain, with a property in Madrid.

Located in the central Plaza de Canalejas, JW Marriott Madrid is scheduled to open in 2022. The hotel will be developed by Millenium Hotels Real Estate as part of their lease agreement with a wholly owned subsidiary of Belagua. The property will be close to museums such as the Prado and the Museo Nacional Centro de Arte Reina Sofia, while the shopping centre Galeria Canalejas is located next to the property. Madrid-Barajas International Airport is a 20 minute drive from the hotel.

The hotel’s design will be led by local architects Arvo Arquitectura de Juan while the Madrid team at Rockwell group will do the interiors. The decor is expected to offer a sense of balance and warmth, inspired by the ‘principles of mindfulness’, using natural elements, interesting textures and ‘tactile spaces’. The restored hotel will consist of 139 guest rooms out of which, two floors of suites will be there, all featuring outdoor terraces. Plans for public spaces include a lobby bar, a distinctive restaurant and wellbeing spaces

Jenni Benzaquen, Senior Vice President and Managing Director, Design Hotels & Europe, Middle East and Africa Brand portfolio, Marriott International, said:

Having recently opened our 100th JW Marriott hotel worldwide, we are excited to debut the JW Marriott brand in Madrid. This incredible city is home to iconic architecture, an enviable culinary scene as well as stunning parks and botanical gardens, and the new JW Marriott Madrid is located in the heart of it all. JW Marriott encourages guests to be mindful and present, and we believe the brand is particularly suited to today’s luxury traveller who seeks enriching, rejuvenating escapes paired with rich culture and exceptional service.

Javier Illán, President, Millenium Hotels Real Estate, said:

We are delighted with the acquisition of this spectacular, historical asset and to announce that it will become part of the iconic JW Marriott brand and the first JW Marriott hotel in Spain. This property will perfectly demonstrate Millenium Hotels’ investment focus to acquire incredible properties to become the very best luxury hotels in prime areas of major cities, operated by the finest brands. In this case, the hotel is in an extraordinary location in Plaza de Canalejas, one of the most exclusive areas of Madrid, with an even brighter future ahead as one of the capital’s leisure, cultural, and culinary centers.

Marriott International currently operates 93 properties in Spain across its portfolio.

Featured image by Marriott

What do you think about JW Marriott Madrid? Let me know in the comments section below.

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