Finnair today introduced a totally new type of business class fare, the Business ‘Light’ ticket, as it looks to address the increasing trend for personalisation of the travel experience.
From today, passengers can choose a ticket fare from 3 different types – Light, Classic and Flex – that are available for both Business and Economy Class for all short-haul and most intercontinental journeys. When booking a ticket, passengers will select the travel class experience they prefer and the level of flexibility for making reservation changes – along with some additional services included in the ticket. The rest of the experience can be tailored with a wide selection of travel extras.
According to the airline, the Business ‘Light’ ticket is designed especially for leisure travellers who want to travel light and affordably while enjoying Business Class comfort. Business Light includes carry-on baggage only. However, extras like reservation changes, refunds, airport priority services, lounge access and onboard internet are not included in the ticket price. Passengers will have the option to choose extra services that matter the most to them.
The Helsinki-based airline says that the ‘Classic’ ticket fare is the most popular option allowing ticket date changes and including one piece of checked baggage. With a Classic ticket bought on 15th June or later, passengers can make travel date changes flexibly, paying only the possible fare difference between the original and new tickets. However, if a passenger cancels their reservation, a refund is not possible in that case.
The Flex ticket is a fully flexible and refundable ticket option serving those whose plans can change. When changing travel dates with a Flex ticket, passengers only have to pay the possible fare difference between the original and new tickets. The ticket fare will be refunded if a passenger cancel their trip. Flex tickets include checked baggage and advance seat reservation. An Economy Flex ticket bought after 15th June doesn’t include airport priority services.
Ole Orvér, Chief Commercial Officer, Finnair, said:
There is an increasing need to personalise the travel experience, and our new ticket types offer opportunities for choice and tailoring. We want to offer our customers journeys that look like them, and we will be adding more choice and personalisation opportunities to our offering as we re-introduce services and prepare for ramp-up of our operations.
The airline notes that passengers who purchased their tickets before 15th June will travel with their original tickets and the benefits that were included with them. Due to the COVID-19 pandemic, passengers who booked Finnair tickets latest by 31st August 2021 will get extra flexibility for travel date changes.
Featured image by Finnair
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