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IHG to open first voco-branded property in South Korea

Intercontinental Hotels and Resorts (IHG) has partnered with Seraphim Development to open first voco-branded property in South Korea. This marks the latest milestone for the premium voco brand, which was launched in 2018 and quickly reached 50 signed and open hotels in more than 20 countries, marking IHG’s fastest-ever global expansion.

voco Pyeongtaek City will be centrally located on the Korean Peninsula near a major sea port and will be easily accessible by sea, by express train and by car. Its integration within the mixed used development International Market Place and close proximity to the Pyeongtaek Special Tourism Area and Naeri Cultural Park ensures it is well positioned to welcome leisure guests and business travellers from the growing number of corporations located in the area and guests to the US military base Camp Humphreys.

The new-build urban resort will consist of 280 guest rooms and will also be the first upscale international hotel brand in Gyeonggi-do province when it welcomes guests in 2023.

Serena Lim, Vice President, Development, South East Asia and Korea, IHG, said:

We are delighted to sign our first voco hotel in South Korea, adding to our existing portfolio of nine hotels in the country. South Korea is an important market for IHG and a key focus of our expansion plans in South East Asia & Korea post-pandemic. With the global power of the IHG systems and enterprise delivered by a strong team on the ground, we look to grow in some wonderful city and resort locations across the country. We want to grow by working with community partners and it is important that we have the right brands, in the right location with the right owner. It’s fantastic to be working with new partner Seraphim Development on this exciting opportunity to deliver the world-renowned voco experience for our guests. Contemporary brands really resonate in Korea so we think Korea is a perfect market for voco and our portfolio of luxury and lifestyle brands.

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voco Pyeongtaek City will provide guests with the world-renowned voco experience from the moment they walk through its doors. They’ll receive the brand’s signature ‘Come on in’ warm welcome of a swift and simple check-in, and a locally inspired welcome treat.

The brand’s signature ‘voco Life’ concept will be featured strongly, with the hotel offering the city’s only rooftop pool with a 360-degree view of Godeok city and Ansung River. Facilities at the hotel will include a restaurant, lounge and bar, fitness centre and 1,300 square metres of meeting space.

Sae Youn Park, Project Director, Seraphim Development, said:

We are excited to sign our first partnership with IHG Hotels & Resorts and leverage their strong industry experience to bring a fresh, new brand to South Korea. The voco brand offers a contemporary lifestyle experience that is warm and welcoming. Its distinctive hallmarks of attentive service, comfort, and leisure spaces for guests will bring our vision for this urban destination resort to life. I am also confident that IHG’s experience as the official partner operating Army Hotels in the United States makes them well positioned to cater to the needs of military personnel and their families at Camp Humphreys from a place of deep understanding.

Originating from Latin, voco means ‘to invite’ and ‘call together’ which perfectly represents its thoughtful and playful nature, and an ability to offer meaningful connections. Additionally, the brand offers flexibility with design concepts making it suitable for a broad range of asset types including new-build and conversion projects.

With the signing of voco Pyeongtaek City, IHG has 15 signed and open hotels in Asia Pacific, including three open properties in Hunter Valley and the Gold Coast in Australia, and Hangzhou in China with further openings set for Singapore, Vietnam, Thailand, South Korea, New Zealand and Saipan.

voco Pyeongtaek City will be IHG’s 10th hotel in South Korea and its fourth brand in the country, alongside InterContinental, Holiday Inn and Holiday Inn Express.

Meanwhile, IHG recently announced the signing of voco Palm Jumeirah in Dubai, three hotels in Bangkok and Pattaya and Holiday Inn Express and Suites Jalandhar in Punjab.

Featured image by IHG

What do you think of voco’s debut in South Korea? Let me know in the comments section below.

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