Singapore Airlines (SIA) has announced that it will integrate its corporate travel programmes under the HighFlyer brand from 1st September 2021.
The airline says that this will offer even greater value, benefits, and options for corporate customers from businesses of all sizes, ranging from large multi-national companies to small and medium enterprises.
SIA states that presently the SIA Corporate Travel Programme is aimed at large corporates while the current HighFlyer focuses on small and medium enterprises. However, with the integration, new features will be introduced while all benefits currently available in both programmes will be retained in the new HighFlyer.
New features include more eligible booking classes for HighFlyer points accrual on non-corporate discounted flights in addition to rewards for reaching specific milestones in customer spend. The Changi Airport-based carrier states that it will also expand the rewards catalogue for HighFlyer members, introducing more options for members to redeem with HighFlyer points.
Passengers can access a one-stop corporate portal for booking flights, redeeming rewards, and managing their travel with ease. Eligible customers will be able to enjoy priority services on their travel, including priority reservation waitlist and airport standby.
Mr Lee Lik Hsin, Executive Vice President Commercial, Singapore Airlines, said:
The corporate travel segment will remain an important market for the SIA Group as we recover. With the integration of our corporate travel programmes, HighFlyer will deliver even more flexibility, benefits, and choices to this key group of customers. SIA is committed to continually investing in our various programmes, and better meeting the needs of all customers.
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Furthermore, the airline states that it is also planning to introduce new HighFlyer earn and burn options with non-air partners such as hotels and car rental services, which are ‘relevant to business travel needs and support customers beyond the flight journey’.
HighFlyer, together with the SIA Group’s loyalty programme KrisFlyer, provides rewards to companies, as well as their employees, who travel on SIA and Scoot. For each eligible flight, business travellers with a KrisFlyer membership can earn miles for themselves on top of the HighFlyer points earned by their company. The companies also have the option to reward their employees by converting HighFlyer points into KrisFlyer miles. And to support this, SIA has boosted the conversion rate to one HighFlyer point for one KrisFlyer mile, up from two HighFlyer points for one KrisFlyer mile.
HighFlyer will be available in all countries with four tiers that include:
- HighFlyer Silver
- HighFlyer Gold
- HighFlyer Platinum
The basic HighFlyer entry tier will be free to enrol, while the Silver, Gold and Platinum tiers will have annual minimum spend requirements. Enrolment can be done via singaporeair.com/highflyer from 1st September 2021.
SIA also states that current SIA Corporate Travel Programme accounts will have their contracts renewed under the new HighFlyer programme, and current HighFlyer accounts will automatically be eligible for the new benefits at the launch.
Meanwhile, Singapore Airlines has announced that it will relaunch nonstop fifth-freedom flight services between Los Angeles, California and Taipei, Taiwan that it suspended 13 years ago once again. The airline has also launched World’s first inflight shopping experience and a voluntary carbon offset programme.
Featured image by Singapore Airlines
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