Radisson Hotel Group has achieved a milestone of 100 operating hotels in India with the opening of Radisson Bhopal.
With more than 20 years in operation, Radisson Hotel Group presently has 100 hotels in India with seven distinct brands and a presence across over 60 locations. Boasting one of the most widely connected domestic network in India, the group has been growing at an exceptional momentum with plans to open 14 new hotels in 2021 and more than 60 hotels in the next five years.
The group says that it has been one of the pioneers to identify tier II, III and mid-segment markets as the growth engine, and was amongst the first international hotel chain to venture into these areas. Today, the group draws more than 50% of its business from these centres. With the group’s wide presence, operating scale and distribution in India, it is now seeking to enter tier IV and V markets in an aggressive manner.
K.B Kachru, Chairman Emeritus and Principal Advisor, Radisson Hotel Group, South Asia, said:
This is indeed a nostalgic point in our journey of over two decades. Since inception in the 1990s, Radisson Hotel Group has charted out a success story and played a significant role in transforming the Indian hospitality industry. I am truly grateful to our guests, owners, employees and the extended hospitality industry for their tremendous support to help us reach this milestone.
Zubin Saxena, Managing Director and Vice President Operations South Asia, Radisson Hotel Group, said:
One hundred operating hotels is a milestone that both celebrates our legacy and heralds a new era of hospitality at Radisson Hotel Group. We are focused on building a future-ready roadmap for our business which will uplift our brand equity, transform our operations and establish a culture of excellence.
Strengthening its portfolio with a new brand addition, the Group launched Classic Grande Imphal, a member of Radisson Individuals constituting 171 keys in March 2021. Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of Radisson Hotel Group, with the freedom to maintain their own uniqueness and identity. Radisson RED, a much-awaited addition to the group’s India portfolio is expected this year as well with the first hotel to be launched as Radisson RED Chandigarh Mohali constituting 154 guest rooms.
Radisson Hotel Group plans to add six upper upscale and upscale resorts in high demand leisure destinations in 2021. Radisson Blu Resort, Dharamshala, Radisson Blu Resort, Visakhapatnam, Radisson Resort & Spa Lonavala opened recently while resort additions in Goa, Pondicherry and Pahalgam are expected to follow later this year. Other distinguished additions to the portfolio include Radisson Bhopal, Radisson Blu Hotel & Spa, Nashik; Radisson Kufri; Country Inn & Suites by Radisson Sonamarg; The Elite Narasapura, a member of Radisson Individuals and The White Hotel Katra, a member of Radisson Individuals.
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Zubin added:
We have adopted a new design approach and developed global guest experience programs to make every stay memorable. Our upcoming portfolio reflects the energy, passion, brand connect, and Yes I Can! hospitality that resonate strongly with modern travellers.
With a renewed focus to strengthen guest experience, the Group has rolled out new experience proposition for resorts, added a branded spa concept and introduced Rad Family, a bespoke program dedicated to the family segment.
One hundred operating hotels in its portfolio strengthens the Group’s network and furthers its operations strategy known as India Unification Plan, which has been a key guiding factor in its success throughout the COVID-19 pandemic. Under this business strategy, the group leverages the strength of its network to deliver efficiencies across various verticals such as Talent Management, Procurement, Food and Beverage (F&B), Operations and Commercial, driving owner’s value in the form of reduced costs, higher returns and improved efficiencies.
Food and Beverage (F&B), a key component of the Group’s operations is all set to receive a facelift with a pan-India expansion of Meetha along with the first outlet to be opened in Mumbai this year. Radisson Hotel Group recently forged an alliance with Massive restaurants as a significant step towards strengthening F&B capabilities and creating its hotels as ‘Social Hubs’. The corporate tie up with EazyDiner since 2020 also remains a key partnership to enhance national reach.
Radisson Group recently announced the debut of its Radisson collection brand in Turkey with a property in Bodrum. The group has also announced the signing of seven new hotels in Italy, thus double its premium footprint in the European country and has also announced the signing of seven new hotels in Morocco. Radisson last month announced the opening of Radisson Blu Resort Dharamshala, its second property in the North Indian state of Himachal Pradesh. A few days ago, the group opened its 15th hotel in Poland, Radisson Resort Kolobrzeg, Radisson Blu Zaffron Resort Santorini, two Radisson Individuals resorts in Italy, Radisson Resort and Spa Lonavala, Radisson Collection Hotel, Magdalena Plaza Sevilla, Radisson Bhopal, Radisson Collection Hotel, Palazzo Touring Club Milan and Radisson RED Johannesburg. Radisson has doubled its presence in Makkah, Saudi Arabia, with the signing of three new hotels.
Featured image by Radisson
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