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Etihad announces a new Loyalty Programme feature

Etihad Guest, Etihad Airways’ loyalty programme has launched a new programme feature, MilesBooster, powered by global leader in loyalty commerce, Points.

MilesBooster lets Etihad Guest members multiply miles they have earned from almost any activity – from previous flights or even non-travel related expenditures such as credit card transactions and everyday purchases. Members will have the option to double or triple miles earned in the past 12 months when they pay a special mileage rate. The Abu-Dhabi based airline says that those who take advantage of this new benefit can boost up to 150,000 miles a year depending on their tier status.

Kim Hardaker, Head of Loyalty & Partnerships, Etihad Airways, said:

Thanks to this innovative new solution enabled by Points, Etihad Guests’ 7+ million members can now give their miles a boost through the MilesBooster feature. This will help our loyal Guests to accelerate towards their next exciting reward, whether they choose to redeem for flights, upgrades, hotel stays or donate to a good cause. This is one of the many ways our teams have been working to ensure our members are engaged and rewarded over the past year.

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Rob MacLean, CEO of Points, said:

We are delighted to be strengthening our collaboration with Etihad once more and to be expanding the suite of product solutions we deliver to them. Offering loyalty programmes a new feature that enables their members to boost their mileage balance without the need for additional travel is just one of the ways that we have been innovating since the start of the pandemic to meet members evolving needs. We are certain that this new member benefit will prove popular with Etihad’s most loyal customers.

Etihad Guest Miles can be earned with Etihad’s 750+ partners including restaurants, hotels, car hire and retailers. Miles can be redeemed for nearly everything from flights, upgrades, shopping, gift cards and more.

Points began working with the flag carrier of UAE in 2014; providing Etihad Guest members new ways to get more value from their miles and generating a new revenue stream for the loyalty programme. Etihad states that the introduction of of MilesBooster is the fifth product innovation to be implemented since the beginning of their partnership.

Meanwhile, Etihad Airways recently launched twice-weekly flights to Vienna. The airline has also entered a strategic cooperation with EL AL. The Abu Dhabi-based carrier has expanded the trials of IATA Travel Pass by rolling it out to seven more cities following successful trials in the 1st phase. Etihad Airways yesterday announced that it has started taking bookings for flights from India, Pakistan, Bangladesh and Sri Lanka following the UAE government’s announced of easing of entry requirements for travellers from the above mentioned countries. Etihad Airways has also ramped up services to the United Kingdom as a result of pent-up travel demand.

Featured image by Etihad Airways

What do you think of MilesBooster, a new feature in Etihad’s loyalty programme? Let me know in the comments section below.

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