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IHG’s voco-brand grows in South Korea with the signing of voco Gangnam

IHG has announced the signing of voco Gangnam, thus continuing the lifestyle brand’s expansion in the country after the recently announced voco Pyeongtaek City. voco Gangnam will be the first voco to open and it further supplements a portfolio of 9 hotels in the country.

voco Gangnam will be perfectly located at the heart of Seoul’s energetic Gangnam district – one of its main tourist areas and economic hubs, renowned for its trendy restaurants, upscale and designer-brand shopping malls and vibrant nightlife. Close to key cultural, entertainment, shopping and commercial areas, voco Gangnam will have easy access to the Han River, Coex Convention & Exhibition Center, museums, contemporary arts, and the Hyundai Department Store. The hotel will be located within 50 minutes’ drive from Incheon International Airport and a few minutes’ walk from Sinsa subway station and will be surrounded by some of Seoul’s most celebrated local attractions including K Star Road, Garosugil, Apgujeong-dong and Hangang Park.

Scheduled to open in the second quarter of 2022, voco Gangnam will feature 151 guest rooms and suites. Facilities at the hotel will include an 85-seat café & bar, 3 meeting rooms totalling 600 square metres, and a fitness centre. Guests can look forward to a stay brightened by a bold, contemporary and inviting design that uniquely showcases a reinterpretation of traditional Korean styles.

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Serena Lim, Vice President, Development, South East Asia and Korea, IHG, said:

We’re delighted to continue our growth in South Korea with the signing of voco Gangnam, which adds to the momentum we are building following our announcement of voco Pyeongtaek City in July. This wonderful country is an important market for IHG, and we are proud to have added to our footprint with a great property in such an exciting location. Our partnership with Yongchang Industry Co., Ltd., ensures we have the combined industry experience and powerful enterprise to support the success of our new hotel. We’re very excited to bring our premium voco brand to the vibrant city of Seoul and look forward to sharing it with our guests who I know will enjoy the distinctive style of our signature voco life from the moment they walk through our doors.

Oh Sang Jun, CEO, Yongchang Industry Co., Ltd, said:

We are thrilled to partner with IHG, a renowned leader in global hospitality, for voco Gangnam. We look forward to leveraging IHG’s all-encompassing industry knowledge and infrastructure and, together, bringing the voco brand and its contemporary lifestyle experience to life. Gangnam is well-known for its vibrancy, sophisticated ambiance and dynamic culture, which makes the voco brand a great match for it. Its playful and characterful nature is well-suited to South Korean lifestyle and its bold and contemporary style always strikes a chord with guests who like to be different and stand out from the crowd.

With the signing of voco Gangnam, IHG has 19 signed and open voco hotels in Asia Pacific, including two open properties in Hunter Valley and the Gold Coast in Australia, and Hangzhou in China with further openings set for Singapore, Vietnam, Thailand, South Korea, New Zealand and Saipan.

The entry of the voco brand marks the fourth brand entity within IHG’s portfolio in South Korea alongside InterContinental, Holiday Inn and Holiday Inn Express.

Recently, IHG opened first voco-branded hotel in Italy in the city of Milan.

Meanwhile, IHG recently announced the opening of Intercontinental Barcelona, Spain.

Featured image by IHG

What do you think of IHG announcing a voco hotel in Gangnam? Let me know in the comments section below.

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