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Four Seasons Hotels and Resorts announces growth plans for 2022 and beyond

Luxury hospitality company Four Seasons Hotels and Resorts has announced strategic expansion of its portfolio of hotels, resorts and residential developments.

Expanding global portfolio

After successful hotel or resort opening in 2021 in places such as Napa Valley, California; New Orleans, Louisiana and Taormina, Italy, Four Seasons is continuing its expansion plans worldwide with four openings planned for 2022:

  • Four Seasons Hotel and Residences Fort Lauderdale
  • Four Seasons Resort Tamarindo, Mexico
  • Four Seasons Hotel Minneapolis
  • Four Seasons Hotel Nashville
Four Seasons Resort and Residences Napa Valley
Four Seasons Hotel and Private Residences New Orleans

Four Seasons has more than 50 new projects under planning or development, including in Italy, Spain, China, Japan, Colombia, Belize and across key markets in the United States, all of which will add to the company’s existing portfolio of 122 hotels and resorts and 48 residential properties in 47 countries around the world.

Four Seasons upcoming hotel in Osaka, Japan

John Davison, President and CEO, Four Seasons Hotels and Resorts, said:

2022 marks an important moment in the evolution of Four Seasons as we sharpen our development focus in key markets, strengthen our leadership position as an iconic luxury brand and capitalise on new opportunities that will continue to drive and diversify our growth. Realising these opportunities means investing in our greatest competitive advantage – our people. For more than 60 years, the strength of Four Seasons has been grounded in our unmatched commitment to service excellence. As we grow with intention, so too do the opportunities for our people, ensuring we create an environment in which they can flourish.

Davison added:

Thriving employees ultimately deliver an exceptional guest experience. And as we adapt to the pandemic with innovations such as our “Lead With Care” health and safety program, the deep connection between the success of our employees and the service delivered to our guests has never been more important to Four Seasons long-term success.

New standalone Private Residences, developments not connected to a hotel or resort, set to open in the coming years include Four Seasons Private Residences Dubai at Jumeirah – a project that fully sold out before public sales began – Four Seasons Private Residences Lake Austin and Four Seasons Private Residences Marrakech at M Avenue. These new standalone developments join the company’s current collection in London, San Francisco and Los Angeles. Other upcoming residential developments connected to an existing or soon-to-open Four Seasons property include Fort Lauderdale, Minneapolis, Nashville, Mumbai, Cartagena and Belize.

Four Seasons Private Residences Dubai at Jumeirah
Four Seasons Private Residences Los Angeles
Four Seasons Private Residences at 706 Mission Street, San Francisco
San Domenico Palace, Taormina, A Four Seasons Hotel
Four Seasons upcoming resort in Naples, Florida

Bart Carnahan, President, Global Business Development and Portfolio Management, Four Seasons Hotels and Resorts, said:

Four Seasons has a strong, strategic growth trajectory – an extensive pipeline of projects that will open in key global destinations, with visionary development partners who share our commitment to excellence. Our residential business in particular is a key pillar in our growth plans, with a five-year pipeline of USD 7 billion in gross sales value comprising more than 30 projects worldwide.

Carnahan continued:

Our continued growth in residential, a space in which we’ve been a leader since 1985, speaks to our deep understanding of the luxury consumer – those who want to live and experience the Four Seasons lifestyle. With our development partners, we continue to capitalise on the right opportunities in markets that are relevant to luxury consumers, elevating our residential offering and ensuring that Four Seasons is the address of choice in every location where we operate.

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Four Seasons states that as it extends its portfolio globally, the company does so with consideration for Environmental, Social and Governance (ESG) priorities. Four Seasons is committed to sustainable hospitality, including reducing carbon emissions, conserving water, eliminating waste, and sourcing responsibly. To further its commitments to address waste and protect local ecosystems, the company aims to remove all single-use plastic from the guest experience by the end of 2022. Four Seasons has a long history of employee care, community support and philanthropy. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide.

Enhancing the Guest experience

Four Seasons, in 2021, announced the appointment of Marc Speichert as the company’s first Chief Commercial Officer with the goal of driving key commercial initiatives to enhance brand value and market share, accelerate revenue growth and deliver on an ambitious vision: affirming Four Seasons as the most guest-centric, digitally-driven luxury brand.

The company, in order to better understand the drivers of guest satisfaction, is embarking on a journey to rethink how processes, data and technology fit together to truly enable a holistic guest view. In doing so, Four Seasons will be able to deliver much more personalised experiences and establish a new industry standard for guest satisfaction and service excellence.

This personalisation and guest-focused lens extends to Four Seasons digital ecosystem, and investments in technology across these platforms continue to roll out globally, focused on gaining deeper insights to enhance the guest experience. The evolution of the company’s digital capabilities, driven by Four Seasons App and Chat and, will further personalise every touch point of the guest journey. With usage growing by nearly 300% since 2019, the App’s technology empowers guests and residents to control their Four Seasons experience, engaging with real Four Seasons employees on property who deliver curated service characterised by personal connections and emotional intelligence. New App and Chat features to be rolled out also include the introduction of a mobile key and mobile payments, as well as enhancements to the restaurant and bar digital experience.

Meanwhile, Four Seasons, in November 2021, announced the opening of Four Seasons Resort and Residences Napa Valley.

Featured image of Four Seasons Private Residences Lake Austin by Four Seasons

All the other images by Four Seasons

What do you think of Four Seasons’ expansion plans? Let me know in the comments section below.

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