Aviation News

United unveils new Amenity Kits by “Away”

United has unveiled new Amenity Kits designed by global travel lifestyle brand Away.

The new United Amenity Kits are inspired by Away’s iconic suitcases and versatile accessories. The Chicago-based airline will offer three versions of the amenity kits, each with custom travel essentials and Sunday Riley’s United-exclusive range of clean, cruelty-free skincare products. The collaboration signifies the first time Away has partnered with a commercial airline.

The Away amenity kits offered include:

  • Hard Pod: Passengers flying in United Polaris Business Class on long-haul international flights will get this type of amenity kit. The sturdy shell and interior elastic band will help keep belongings organized.
  • Sports Pouch: Passengers flying in United Premium Plus (Premium Economy) on long-haul international flights will get this type of amenity kit. Featuring a soft, protective material, passengers can keep all their belongings organized – including other travel essentials.
  • Zip Case: Passengers flying in United Business on premium transcontinental flights will get this type of amenity kit. The water-resistant kit for transcontinental premium travellers is an ideal solution for storing liquids and moving quickly through airport security lines.

Luc Bondar, Vice President of Marketing and Loyalty and President of MileagePlus, United, said:

As travel demand continues to rise to unprecedented levels, travelers are seeking comfort and quality now more than ever when they fly—that’s why we chose to partner with Away. Away’s mutual commitment to making travel more seamless, elevated and modern design aesthetic is in perfect harmony with United’s brand, and we’re thrilled to have the opportunity to be the only airline to provide this unique offering to our customers.

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In addition to co-branded personal care essentials like earbuds, an eye mask, and a dental kit, the Away amenity kits will include United’s In-Flight Remedy skin-care products from Sunday Riley. Sunday Riley custom developed the In-Flight Remedy line to offer United passengers, skincare products on long-haul international flights and transcontinental flights. Formulated with hydration in mind to meet flyers’ needs for increased moisture as they travel, each amenity kit includes a variety of Sunday Riley products, from face creams and cleansing cloths to hand creams and lip balms.

Melissa Weiss, Chief Marketing Officer, Away, said:

We are thrilled to partner with United to bring Away’s thoughtfully designed products to United travelers around the globe. United’s mission to connect the world and their dedication to making travel as effortless as possible aligns with Away’s mission to create a more open world by making travel easier. We are certain this unique relationship between our two companies will do just that, making the travel experience more seamless for journeys near or far.

Meanwhile, United recently announced the opening of the largest United Club in the United States at Newark Liberty International Airport.

Featured image by United

What do you think of United’s new Amenity Kits? Let me know in the comments section below.

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