American hospitality group Marriott International has announced that it will open a EDITION property in Italy’s Lake Como.
EDITION coming to Lake Como
Marriott International has signed an agreement with Bain Capital Credit and Omnam Group to bring its EDITION Hotels brand to Lake Como. The property is owned and developed by Bain Capital and Omnam Group through a fund managed by Kryalos SGR.
Slated to open in 2025, The Lake Como EDITION will feature 145 guest rooms and suites, including two penthouse suites, a lively lobby bar, a floating pool, and multiple restaurants and bars overlooking Lake Como with breath-taking views of the Bellagio mountains.
We are excited to work with Bain Capital Credit and Omnam Group to introduce the EDITION Hotels brand to one of Italy’s most beautiful destinations. Today’s signing demonstrates guests continued demand for luxury accommodations and experiences.said Josh Fluhr, Senior Vice President & Managing Director, EDITION Hotels, Marriott International.
The property is a 19th century building located on the western shore of the prestigious Lake Como, a short drive from Central Milan. The Britannia Excelsior Hotel (which is already temporarily closed) will be converted into a luxury lifestyle destination that brings new life to Lake Como while honoring the intimate history of the building and its rich heritage.
We are delighted to launch The Lake Como EDITION with Omnam and Marriott International. We seek to invest in under-penetrated real estate markets and the EDITION brand fills a gap in core leisure markets for differentiated luxury lifestyle hotels and enhances our real estate portfolio in Europe.said Fabio Longo, Managing Director, Bain Capital Credit.
We look forward to bringing the Omnam flair to this unique location and celebrating the natural beauty of Lake Como. This is Omnam’s fourth development in Italy and, as always, our team strives to create new experiences while remaining true to the special heritage of our surroundings. Our goal is to create sophisticated luxury that invites everyone to experience and enjoy. Together with Bain Capital Credit, we are excited to team up once again with Marriott International and to bring this vision to life.said David Zisser, CEO, Omnam.
There is an incredible opportunity for hotel investments in Italy, not only in large tourist destinations like Rome and Milan, but in specific locations that have a strong appeal for guests that look for high quality services and unique experiences. At Kryalos, we are proud to support the entrance of this top brand to Lake Como.said Paolo Bottelli, CEO of Kryalos SGR.
EDITION Hotels are committed to uncompromising quality, true originality and impeccable modern service. Every EDITION hotel is unique, reflecting the social and cultural milieu of the time and place of its creation. Each new property is individually developed in collaboration with one of the world’s most eminent designers chosen specifically for that location and introduces original food and beverage concepts from internationally renowned chefs. The end result offers the best of dining and entertainment, modern luxury services and amenities “all under one roof.
The Lake Como EDITION is expected to further enhance Marriott International’s footprint across Europe where it currently has a portfolio of over 719 properties with more than 137,500 rooms across 25 brands.
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EDITION Hotels is a fast-growing luxury brand in Marriott’s portfolio. The brand currently operates 15 properties in locations around the globe including New York, West Hollywood, London, Reykjavik, Madrid, Tokyo, and Shanghai. 14 properties are expected to open in less than 5 years from now. They are:
- Tampa, United States – 2022
- Tokyo, Ginza, Japan – 2023
- Rome, Italy – 2023
- Jeddah, Saudi Arabia – 2023
- Riviera Maya at Lanai, United States – 2023
- Red Sea, Saudi Arabia – 2023
- Doha, Qatar – 2023
- Milan, Italy – 2023
- Singapore – 2023
- Nashville, United States – 2024
- Kuala Lumpur, Malaysia – 2024
- Scottsdale, United States – 2025
- Nayarit, Mexico – 2024
- Fort Lauderdale, United States – 2027
The Lake Como Edition will be one the very few luxury properties in Lake Como that will be bookable with points. Currently, a Hilton, a Sheraton and few of Hyatt’s Small Luxury Hotels of the World properties are bookable with points in Lake Como.
Lake Como is a high-end luxury destination and there are various luxury properties in the area. Some notable Lake Como luxury hotels include the Mandarin Oriental, Il Soreno and Villa d’Este. However, these all are not bookable with points. So the arrival of a EDITION property in Lake Como will be highly welcomed by luxury travellers wanting to visit Lake Como, but with the help of hotel points.
That said, The Lake Como EDITION will certainly have a tough time establishing itself as a luxury hotel in the area, given that there are so many luxury hotels, both big and small, in Lake Como already. However, this is part and parcel of the hospitality industry and competition is nothing new to Marriott.
Featured image by Marriott
What do you think of Marriott bringing its luxury EDITION brand to Lake Como, Italy? Let me know in the comments section below.