Marriott International has announced its plan to expand in France with 10 new hotels by the end of 2025. The company currently operates 69 properties in France with over 12,000 rooms across 16 brands.
Marriott says that it continues to see “strong momentum for its select service brands in the market with Moxy Hotels spearheading growth in the segment with three new additions”. Plans for the brand include the openings of Moxy Annecy and Moxy Paris Clamart expected in 2024, followed by the addition of Moxy Nice which is anticipated by the end of 2025. The innovative and playful lifestyle brand has already established itself in France with nine operating hotels with nearly 1,500 rooms.
Other expected additions for Marriott in France by the end of 2025 include Residence Inn by Marriott Lille, Courtyard by Marriott Lyon East and Aloft Dijon, an adaptive reuse project of a former post office in the city centre.
We remain focused on strengthening our presence in primary and secondary markets in France in line with the strong demand we are seeing for leisure and resort experiences, as well as for business travel. With our captivating portfolio of brands, world-class distribution platform and Marriott Bonvoy, our award-wining travel program, we continue to drive robust growth opportunities with owners and franchisees in the market. Conversion and adaptive reuse projects represent nearly half our properties expected to join the Marriott portfolio in France by the end of 2025. These projects allow us to add hotels in key locations in city centres and demonstrate our expertise and flexibility in finding innovative solutions to adapt existing buildings whilst creating fantastic guest experiences.
Alexandra Goguet, Vice President – Development, France and Benelux, Marriott International said.
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The company adds that it is “also seeing opportunity for conversion and adaptive reuse projects in the luxury space”. The company plans to strengthen its luxury portfolio in France with the highly anticipated opening of Hôtel du Couvent, a Luxury Collection Hotel, Nice, an adaptive reuse project of a convent originally built in 1604. In collaboration with Studio Mumbai, Studio Méditerranée and Festen Architecture, the property has been restored and will add 88 luxury guest rooms and suites to the market with its anticipated opening in the summer of 2024.
Additionally, Marriott is expected to open a Tribute Portfolio property in Mougins.
Presently, Marriott operates hotels under 16 of its brands in France – The Luxury Collection, JW Marriott, Marriott Hotels, Sheraton, Le Méridien, Westin, Renaissance Hotels, Autograph Collection Hotels, Tribute Portfolio, Design Hotels, Residence Inn by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels,Courtyard by Marriott and Marriott Vacation Club.
Featured image of Moxy Paris Clamart by Marriott
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