IndiGo launches its highly anticipated loyalty program called “IndiGo BluChip”

IndiGo has announced the launch of its highly anticipated loyalty program called “IndiGo BluChip”. Let’s go through all the details.

IndiGo’s Loyalty Program

IndiGo has announced the launch of its much-awaited loyalty program – IndiGo BluChip. The airline says that “as part of its next phase of growth towards becoming a global aviation player”, it’s time to launch a loyalty program to recognise and reward its most frequent flyers.

IndiGo customers who become members of the program will be able to accumulate IndiGo BluChips on every IndiGo flight, based on their spend. Members will also enjoy “enhanced travel experiences with exclusive benefits, as they effortlessly upgrade to higher loyalty tiers”. The carrier says that the program “offers the highest rewards per spend on flights and ensures hassle-free redemption on every IndiGo flight up to the last seat available, 365 days of the year”. Also, IndiGo BluChips never expire.

IndiGo continues to be dynamic and evolve with the changing needs and wants of our customers. I am absolutely delighted with the launch of IndiGo BluChip, our hassle-free, innovative and customer centric loyalty program. I warmly welcome all our customers aboard our loyalty program, carefully designed to make your journeys with IndiGo even more rewarding.

Neetan Chopra, Chief Digital and Information Officer, IndiGo said.

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Members will earn more IndiGo BluChips when booking directly on the IndiGo website and mobile app and review of tiers for upgrades will occur daily, as opposed to a fixed anniversary. Furthermore, five nominees can benefit from the IndiGo BluChips earned by a member and redeem them on IndiGo flights. The airline says “the program is designed on the simple concepts of easy to earn, easy to burn, real-time redemption, and lifetime validity for active members”.

Here’s the introductory video by IndiGo on its loyalty program:

How to enroll?

IndiGo has started pre-registrations for IndiGo BluChip today onwards. The program will go live in September 2024. Here’s how to pre-register for the same:

Step 1: Visit the IndiGo website and head over to the Loyalty Pre-registration page. The link to the same is this.

Step 2: Fill all the required details (First and Last name, Gender, Date of Birth, Mobile Number and Email ID).

Step 3: Verify your mobile number with the One Time Password (OTP) received on the mobile number provided. After this, you will be pre-registered for IndiGo BluChip. You will also receive an SMS confirming your pre-registration.

Thoughts

IndiGo BluChip is a step in the right direction. Being India’s largest airline with a network no other airline can match currently, it is essential for IndiGo to reward its frequent flyers. That way, the airline can build relationships with its customers in a much more efficient and personal way.

The different tier levels and the benefits attached to each tier are currently unknown. However, I am sure IndiGo will work on its loyalty program in the same way it has worked on its other initiatives and implement it in a good way.

Featured image by IndiGo

What do you think of IndiGo BluChip? Let me know in the comments section below.

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