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Accor announces the signing of first TRIBE hotel in Hungary

Accor has announced the signing of first TRIBE hotel in Hungary in partnership with Futureal, a leading real estate developer in CEE.

Accor has established a partnership with Futureal for the first TRIBE hotel not only in Hungary, but also in Eastern Europe. The new property will be located in the vibrant city centre in Kertész Street, one of Budapest’s most frequented tourist areas.

TRIBE Budapest will consist of 250 rooms and spaces designed by the Puhl and Dajka Architects Studio. Guests and locals will benefit from a vibrant community experience including a sky bar with spectacular view and intimate atmosphere, bicycle rental, a fitness centre and a coworking office.

Frank Reul, Vice President Development, Northern Europe, Accor, said:

TRIBE is an alternative lifestyle hospitality brand with modern, unique and urban spaces designed in collaboration with local designers.The TRIBE brand aims to surprise travelers with an original, exciting and carefully curated experience that focuses on style rather than price, making it a leader in the design-led affordable luxury lifestyle sector. The vibrant capital of Hungary, and the 7th district, is perfect destination for this sophisticated and contemporary brand, and is sure to win the hearts of guest and locals.

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Distinguished international design studios have contributed to the Hungarian hotel’s unique concept including DeSallesFlint Interior Design, as well as Nina Weinstein Lighting Design and Hilla Mayer Lighting Design. The investor of the hotel is Futureal Group, one of the leading real estate developers and investors in Central and Eastern Europe, according to Accor.

Tibor Tatár, CEO of Futureal, said:

Futureal is about to open a new chapter in its successful real estate operation of almost two decades as we are entering the hotel sector. As a result of careful preparation, deep market research and planning, our latest business line can start with a remarkable project in Hungary. We believe that we have found the right partner in Accor to introduce an exciting brand to the local market, and to create a solid, long-term cooperation for realizing further developments.

The construction work of the complex is expected to start at the end of 2021 with the hotel expecting to welcome first guests in 2023.

Meanwhile, Accor recently announced the signing of SO/ Maldives and the opening of its first Mercure hotel in Greece on the island of Rhodes.

Featured image by Accor

What do you think of Accor bringing its TRIBE brand to Hungary? Let me know in the comments section below.

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