Marriott Bonvoy, the loyalty program of Marriott International, has unveiled a new complimentary hot breakfast program at its “Select” brands.
Marriott has unveiled a new complimentary hot breakfast program across four brands within its portfolio which are:
- Residence Inn by Marriott
- SpringHill Suites by Marriott
- Fairfield by Marriott
- TownePlace Suites by Marriott
Starting this month, at a limited number of hotels, the refreshed breakfast will feature a delicious morning menu including highly customisable breakfast items such as hot sandwiches with a range of toppings and build-your-own bowls piled high with the individual’s favorite ingredients. Guests can fuel up for the day with a deeply aromatic, bespoke-branded Rainforest Certified Coffee.
Diane Mayer, Vice President & Global Brand Manager for Classic Select Brands, Marriott, said:
Breakfast has long been a celebrated experience during a hotel stay – a moment to gather before exploring a destination or a reliable grab-and-go kickstart to the day. Through extensive consumer insights, we recognize that our guests want to wake up to a nutritious and energizing breakfast made with quality ingredients. We are pleased to introduce our new complimentary breakfast that offers mouthwatering, customizable options with an eye towards sustainability.
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Marriott states that in a survey conducted by the company, 75% of guests preferred a hot breakfast buffet over continental, further enhanced by choice between categories, quality, and variety within categories. Based on the data, 67% of guests rank availability of ‘special diet options’ as being extremely important and a majority (72%) feel comfortable eating at a buffet again. Additionally, the research also shows that the #1 most important breakfast item is fresh coffee or tea, followed by hot food offerings.
The complimentary hot breakfast will offer “high-quality” ingredients with specialty menu items. Guests can choose from a selection of warm breakfast sandwiches; spinach and cheese crustless quiche; sausage, egg and cheese on a whole-wheat bagel; or a jalapeno cheddar baked soufflé. Additional options include fresh fruit and gluten-free options.
The new breakfast program will offer build-your-own breakfast bowls featuring customizable ingredients to fulfill any craving, whether healthy or indulgent. One can start with a base of yogurt, oatmeal or cereal, then add layers of granola, pumpkin seeds, coconut flakes and more. Guests can also personalize their own hot sandwiches with a variety of toppings and sauces, from relish and salsa to Sriracha and Cholula.
Marriott also notes that protecting the environment is more important than ever. The new breakfast will feature key ingredients that are responsibly sourced including cage-free eggs, sustainably raised pork, and 100% certified coffee that will contribute to a better future.
The complimentary hot breakfast buffet will launch in October in a select number of hotels and be widely rolled out across nearly 3,000 hotels throughout the winter at all Residence Inn, Fairfield by Marriott, SpringHill Suites, and TownePlace Suites properties in the United States.
Featured image by Marriott
What do you think of Marriott’s new Complimentary Hotel Breakfast offering? Let me know in the comments section below.