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Hilton introduces Shareable Digital Room Keys and Automated Complimentary Room Upgrades

Hilton has announced the latest in a series of technology innovations. In a first for a major hospitality company, Hilton has introduced Shareable Digital Room Keys.

Hilton also announced an enhancement to a Hilton Honors benefit, providing members with early confirmation of complimentary room upgrades. These two enhancements join the recently launched Confirmed Connecting Rooms, another industry first that allows individuals to easily and instantly confirm at least two connecting rooms at the time of booking.

Sharable Digital Room Key

Hilton launched Digital Room Keys in 2015. The technology is now available at more than 80% of Hilton’s portfolio, or close to 5,400 of Hilton’s more than 6,600 properties worldwide. It has been used to open more than 135 million guestroom doors, and has reduced plastic waste by 125 tons. In the coming months, Hilton states that the Digital Key Share will roll out globally to all hotels currently offering Digital Key technology.

How Sharable Digital Key works:

The primary guest can share their active Digital Key with up to 4 additional people or devices from the Hilton Honors app. For the secondary guest to gain access to the Digital Key, they must receive an invitation from the primary guest, be logged into the Hilton Honors app and pass a security check that happens instantly in the background. Guests who accept a share will have access to the room throughout the duration of the stay and, for security purposes, cannot further share the Digital Key.

Here is a short video of how Sharable Digital Ket works:

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Automated Complimentary Room Upgrades

Hilton Honors’ Gold and Elite members can receive complimentary upgrades at the time of check-in and the hospitality brand is taking this a step further. When possible, Hilton will notify Gold and Diamond members of their complimentary upgrade 72 hours prior to arrival. This will enable the member to choose their upgraded room directly via the Hilton Honors app.

How Automated Complimentary Room Upgrades works:

Gold and Elite members will receive an email and a Hilton Honors app push notification alerting them of their complimentary upgraded room. Once received, if the hotel offers Digital Check-In, the member can easily choose the location of their upgraded room through the app 36 hours prior to arrival. All stays under 7 nights are eligible for this confirmation, and it will be available in the coming months at all Hilton brands globally where space-available upgrades are currently offered, including Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Hilton Hotels & Resorts, Curio Collection by Hilton, DoubleTree by Hilton, Signia by Hilton and Tapestry Collection by Hilton.

Meanwhile, Hilton recently announced the opening of its first Canopy by Hilton hotel in the United Kingdom, Canopy by Hilton London City.

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What do you think of Hilton’s Shareable Digital Room Keys and Automated Complimentary Room Upgrades? Let me know in the comments section below.

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