British Airways has introduced new enhancements for passengers as “part of its commitment to create a more premium experience for its customers”.
Passengers travelling in World Traveller Plus will now have dedicated check-in desks. The airline has also introduced a ‘reimagined’ Skyflyers programme for children travelling it.
The airline has worked with its ‘expert’ catering providers to introduce new plant-based menus, including a burger. The new menus will initially roll out across the airline’s lounges at London Heathrow Airport, before appearing on its US lounge menus.
As part of its commitment to sustainability, across the airline’s Heathrow lounges, passengers will notice new water stations. The airline is also continuing to remove single-use plastic, and all plastic water bottles in Heathrow lounges are being replaced with glass, which will be rolled out across the airline’s UK lounges over the next month. Passengers in lounges can also continue to order food using their mobile device directly to their table, an initiative introduced by British Airways during the COVID-19 pandemic which it has decided to keep.
From next month, the airline is set to move to the next phase of its dining experience; a service more akin to one that passengers would have experienced pre-pandemic. Passengers travelling in the airline’s Club Europe cabin can expect a more premium service with new delicious menus with more options.The airline states that it is also working on the next phase of its long-haul catering proposition, with exciting changes afoot.
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Use of technology
Elsewhere, British Airways will continue to explore how technology can enhance the customer journey. The airline will be introducing a new baggage tracing system, allowing passengers to track their bag via their phone throughout their journey. From automated lounge entry to new digital signage across the airport, British Airways is “focused on making the customer journey even more seamless and stress-free”.
Tom Stevens, Director of Brand and Customer Experience, British Airways, said:
We’re committed to ensuring we deliver a premium proposition for our customers throughout their journey with us and when we do so, we need to ensure that sustainability is at the heart of it. We want to create an even better British Airways and know that we need to keep making changes to the customer experience with things like alternative menus, reducing plastics and introducing new technology to get us to where we want to be. In addition to these improvements, we are also moving ahead at speed with some of the larger initiatives that we promised to our customers, such as the roll out of our award-winning business class seat, Club Suite.
Featured image by British Airways
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