Marriott has revealed plans to open more than 30 hotels across Africa by the end of 2024. The company will add more than 5,000 rooms across Africa by the end of 2024.
Marriott’s growth in Africa is largely driven by its select-service brands which represent half of the company’s current development pipeline in the continent. The company’s select-service brands in the region, led by Protea Hotels by Marriott and Four Points by Sheraton, make up more than 50% of the company’s property additions in Africa through 2024.
Protea Hotels by Marriott remains the most recognizable hospitality brand in Africa, with over 60 hotels across 9 countries. Offering a taste of the local flavor in an authentic way, Protea Hotels by Marriott expects to further expand its footprint across the continent with 10 anticipated additions by the end of 2024. Plans include the brand’s first properties in Kenya, Malawi, and Angola, and further expansion in South Africa where it is expected to open 5 new hotels.
With its authentic and timeless design, paired with stylish comfort, Four Points by Sheraton continues to build on its momentum in Africa with 5 anticipated additions by the end of 2024. These expansion plans for Four Points by Sheraton include the brand’s entry into Uganda, Senegal, Democratic Republic of the Congo, and Cape Verde. The brand also expects to open its second property in Nigeria, Four Points by Sheraton Ikot Ekpene.
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Premium and luxury brands
The company says that the demand for premium and luxury brands remains strong across Africa. Marriott will launch the Delta by Marriott brand in Africa in 2023. The brand is expected to make its entry into Africa with the opening of Delta Hotels by Marriott Dar es Salaam Oyster Bay in Tanzania.
Plans for Tribute Portfolio, a growing global family of characterful, independent hotels drawn together by their passion for captivating design and vibrant social scenes, include the expected opening of laïla, Seychelles, a Tribute Portfolio Resort.
The company is also slated to introduce the Westin Hotels & Resorts brand in Ethiopia with the anticipated opening of The Westin Addis Ababa.
Additionally, Marriott International plans to grow its iconic collection of independent properties under the Autograph Collection Hotels brand with new properties expected in Tanzania and Algeria.
The American hospitality company also plans to expand its portfolio of luxury brands with 5 anticipated openings in Africa by the end of 2024. The company is expected to introduce The Ritz-Carlton and St. Regis brands in Morocco with the anticipated openings of The Ritz-Carlton, Rabat Dar Es Salam, and The St. Regis La Bahia Blanca Resort, Tamuda. JW Marriott is expected to enter Kenya with the openings of JW Marriott Hotel Nairobi and JW Marriott Masai Mara Lodge, which will mark the company’s first property in the luxury safari space.
Marriott International’s expansion plans reinforce its commitment to Africa and highlight the growth of the travel and tourism sector across the continent. We continue to see opportunities to expand in major gateway cities, commercial centers, and resort destinations across Africa, while catering to the region’s ever-changing and evolving markets through our diverse range of extraordinary brands.said Karim Cheltout, Regional Vice President – Development, Africa, Marriott International.
Marriott International’s current portfolio in Africa includes nearly 130 properties and more than 23,000 rooms across 20 countries.
Featured image of JW Marriott Masai Mara Lodge by Marriott
Both the other images by Marriott
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