Hyatt continues its growth across Europe, the Middle East and Africa

Hyatt is continuing with its growth across Europe, the Middle East and Africa. The hospitality company says that 45% of the properties that joined Hyatt’s system in 2022 were based in these markets and the region’s contribution to the Hyatt growth journey continues into 2023 through a strong pipeline with 10% of Hyatt’s 117,000 rooms record pipeline, as of fourth quarter earnings, expected to join the portfolio in these markets.

Notable drivers for the expected regional growth include several large-scale leisure portfolio integrations, adding a substantial number of rooms to the World of Hyatt program and the hyatt.com booking flow as well as organic growth for the Park Hyatt, Grand Hyatt, Hyatt Regency and The Unbound Collection by Hyatt brands slated for 2023 and the years ahead. While growing with legacy brands in the business travel segment, globally Hyatt has doubled the number of luxury rooms, tripled the number of resorts and quadrupled the number of lifestyle rooms in its portfolio in the last five years.

Hyatt says that as a result of this, it now has more luxury branded hotels in resort locations than any other hospitality company in the world.

Inclusive Collection

Having introduced the Inclusive Collection in May 2022, Hyatt offers one of the largest portfolios of luxury all-inclusive resorts in the world. Following the integration of more than 20 European resorts into the World of Hyatt program in December 2022, additional properties are expected to join the program in the near future

Hyatt plans to add five Inclusive Collection resorts in Bulgaria this year and the next, as well as the expected debut of the Dreams brand in Portugal, with Dreams Madeira Resort Spa & Marina slated to open in 2024.

Germany gets JdV by Hyatt brand

The JDV by Hyatt brand is slated to arrive in Germany in the near future, with the planned integration of more than 30 vibrant ‘Lindner Hotels & Resorts’ and ‘me and all hotels’ properties into the World of Hyatt loyalty program. This will result in the addition of 5,500 rooms in Hyatt’s lifestyle brand footprint in Europe.

Taking this portfolio deal into account, Hyatt has tripled the number of hotels in its portfolio in Europe over the past four years. The collaboration represents the next phase of Hyatt’s transformative brand growth in Europe, expanding Hyatt’s brand footprint into 15 new markets and scaling up the portfolio in Germany, a key source market that strengthens Hyatt’s network effect throughout Europe.

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Organic growth

Hyatt says that it boasts six consecutive years of industry-leading organic net rooms growth. Supported by a healthy pipeline in Europe, Middle East and Africa, Hyatt is stepping into new leisure destinations.

The Park Hyatt will once again make its way to South Africa with the planned opening of Park Hyatt Johannesburg in late 2023 while the brand will make its entry in Morocco with Park Hyatt Marrakech, offering luxury resort elegance with Moroccan charm. The brand is also slated to open a property in London sometime in 2024.

In 2023, the Grand Hyatt brand will be introduced to Spain with Grand Hyatt La Manga Club and Resort in the second half of 2023 and expand its presence in Kuwait with Grand Hyatt Kuwait Residences.

The Hyatt Regency brand is set to expand its resort footprint in Europe with Hyatt Regency Pravets Resort in Bulgaria and Hyatt Regency Resort Kotor Bay in Montenegro expected to join the portfolio in summer 2023.

The Unbound Collection by Hyatt brand will add two new properties in 2023, with Hotel Flüela Davos and a project in development in Crans Montana, both in Switzerland, closely followed by the Grand Hansa Hotel in Finland, slated to join the portfolio in early 2024.

Meanwhile, in January 2023, Hyatt revealed plans for its luxury and lifestyle brands for this year.

Featured image of Park Hyatt Marrakech by Hyatt

What do you think about Hyatt’s growth in Europe, the Middle East and Africa and its future plans for the region? Let me know in the comments section below.

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