American hospitality group Marriott has announced plans to to expand its portfolio in Turkey with the expected opening of 10 properties by the end of 2022. With the anticipated openings, the company’s portfolio in Turkey is expected to encompass 43 properties with over 7,000 rooms across eight markets by the end of 2022.
Marriott states that it continues to see growth in its select portfolio across brands such as Four Points by Sheraton and Residence Inn by Marriott. Four Points by Sheraton builds upon its momentum in the Turkish market with the Four Points by Sheraton Istanbul Kagithane expected to open this year and the Four Points by Sheraton Elazig projected to open in 2022.
In order to meet the demand for longer-stay accommodations in the country, the company is expected to debut its extended stay brand, Residence Inn by Marriott, with the anticipated opening of Residence Inn by Marriott Istanbul Atasehir later this year. The brand is ideal for guests seeking the comforts of home with modern, flexible suites with full kitchens and separate living and sleeping areas.
Following the recent opening of Orientbank Hotel Istanbul, Autograph Collection, two new Autograph Collection hotels are planned to open in Istanbul – The Burdock, Autograph Collection in 2021 and Orient Occident Hotel, Autograph Collection in 2022.
Delta Hotels by Marriott made its debut in the country in 2019 with the opening of Delta Hotels by Marriott Istanbul Halic. The brand is slated to open Delta Hotels by Marriott Istanbul Levent by the end of 2021.
The hospitality chain states that Sheraton Hotels & Resorts, which is currently undergoing a much-anticipated design transformation, remains a popular brand in Turkey. Following the recent openings of Sheraton Istanbul City Center and Sheraton Istanbul Levent, the brand is anticipated to open Sheraton Istanbul Esenyurt next year. Drawing on its roots as a community hub for locals and guests, the new Sheraton experience provides services and design that enable socialization, productivity, and personalization. Marriott Hotels, the company’s flagship brand, continues to further grow its portfolio in Turkey with the recent opening of Izmir Marriott Hotel.
Marriott International currently operates three branded residential properties in Turkey, including the recently opened Le Méridien Residences, Bodrum and The Ritz-Carlton Residences, Bodrum, which marked the company’s first standalone branded residences in the Europe, Middle East and Africa region. In 2022, the company is expected to open The Ritz-Carlton Residences, Istanbul and The Residences at the Sheraton Istanbul Esenyurt.
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Marriott states that while much of its past growth in Turkey has been through new-build developments, it has seen an increase in conversion opportunities. In the past two years, the company has signed six conversion deals across the country. The company has since opened five of the conversion deals under a Marriott International brand, including Sheraton Istanbul City Centre and Sheraton Istanbul Levent. Furthermore, Marriott states that there is also increased interest in the adaptive re-use space where developers are looking to convert existing buildings into hotel accommodations. In the past three years, the company has signed four adaptive re-use conversions in Turkey including JW Marriott Istanbul Bosphorus and The Burdock, Autograph Collection.
Marriott presently operates 17 out of its 30 brands in Turkey. The brands currently present in Turkey include:
In the Luxury segment:
- JW Marriott
- St. Regis Hotels and Resorts
- The Ritz-Carlton
- W Hotels
- The Luxury Collection
In the Premium segment:
- Marriott Hotels
- Renaissance Hotels
- Le Meridien
- Autograph Collection
- Delta Hotels by Marriott
- Design Hotels
In the Select Service segment:
- Courtyard by Marriott
- Four Points by Sheraton
- Aloft Hotels
- AC Hotels by Marriott
Meanwhile, Marriott recently announced the opening of JW Marriott Charlotte, Fairfield by Marriott South Binh Duong (Fairfield’s debut in Vietnam); Aloft Osaka Dojima (Marriott’s 70th hotel in Japan); Matild Palace, a Luxury Collection Hotel, Budapest; Residence Inn by Marriott, Bogotá; The Ritz-Carlton Maldives, Fari Islands; The Ritz-Carlton, Turks and Caicos; The St. Regis, Bermuda; The St. Regis Dubai, The Palm; Moxy, Bordeaux; Moxy, Bergen, Delta Hotels by Marriott Riviera Nayarit, an all-inclusive resort and Renaissance Bordeaux. The American hospitality chain has also announced plans to bring its Moxy brand to Sydney, Australia and to Nepal.
Featured image by of The Ritz-Carlton Residences, Bodrum, by Marriott
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