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Vienna gets a fancy new hotel in the form of Hotel Indigo Vienna – Naschmarkt

Intercontinental Hotels Group (IHG) has announced cad the opening of Hotel Indigo Vienna – Naschmarkt. This is the brand’s debut property in Austria.

The hotel is a short walk from the city’s historic centre, the ‘Margareten’ district, a culturally diverse neighbourhood, including everything from 19th century architecture to relaxed eateries and secret gardens offering sanctuaries to both travellers and locals alike. Throughout the ‘Margareten’ district, visitors will notice a laidback and calming vibe, filled with secret gardens bringing a touch of botanic vibrancy to the metropolis – all reflected in the hotel’s design aesthetic.


With 158 guest rooms and suites, Hotel Indigo Vienna – Naschmarkt reflects the story of the district’s secret gardens and hidden treasures, through colourful tropical themed wallpaper and rich plant-inspired artwork that covers the walls. Taking inspiration from famed local architect, Otto Wagner, a key member of the Secessionist movement, guests will find touches of gold used throughout the fixtures in the bathrooms as well as intricate patterns, made famous by Otto, woven into the carpet design in the hallway, and the tiles behind reception. Otto’s love for gold, Art Nouveau design and ornate patterns can also be seen at famous local buildings such as the Majolikahaus, a short walk from the hotel. From ground level the building looks innocuous, but as guests look skywards, they will see the top floors are decorated with exquisitely sumptuous floral motifs in brightly coloured porcelain and gold leaf, a hallmark of the new style.

Double bedroom
King bedroom

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As guest arrive at the hotel, they will be met with a bronze metal façade – intended to represent the city’s evolution into the modern design scene. The hotel’s entrance is small and understated leading guests through a long corridor adorned with green planting and through to the “hidden” hotel lobby and public space. Within the centre of the hotel lies an atrium flooded with natural light and filled with native hanging plants, bee-friendly flower and herb beds and various trees creating a harmonious transition between urban living to a sanctuary of calm. Not forgetting the area’s silk producing past, visitors will see patterns and textures subtly inspired by the heritage integrated into the soft furnishings. Traditional Viennese lace and nettings patterns show on the rugs’ chairs and lamps in the bedrooms, a familiar pattern is a traditional part of Viennese craftwork.

Continuing the secret garden theme, Hotel Indigo Vienna – Naschmarkt has a rooftop garden resembling an urban jungle, with the hope of creating a new habitat for insects and birds, helping to contribute to biodiversity that surrounds the hotel.

Photo: Instagram/Indigo Vienna

Pigment, the onsite restaurant takes its inspiration from the nearby Naschmarkt, a fusion of cultures and culinary delights, and brings locally sourced ingredients to life. A foodie destination to be proud of, Pigment’s menu was crafted to bring people together, locals and guests alike, who love uncovering new things, places, and experiences through food. The restaurants signature dishes, also reflect the hotel’s overall foliage theme, and offers simple vegetables and greens presented in a new and contemporary way. Within the ground floor of the hotel, there is also a lobby bar, where anyone can enjoy snacks and cocktails created by the team’s talented mixologists.

Pigment restaurant’s outdoor space
Pigment restaurant‘s indoor space

Stefanie Augustin, General Manager, Hotel Indigo Vienna – Naschmarkt, said:

We are pleased to open our doors and accept our first guests into the first Hotel Indigo in Austria. We sit in the heart of the surrounding neighbourhood and strive to make all the locals proud, by helping to bring a bit of that external story in so guests can truly experience what Vienna has to offer.

Meanwhile, IHG recently announced that it will introduce voco brand in Japan with a hotel in Osaka.

Featured image by IHG

All the other images by IHG unless mentioned

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