Air India has started rolling out its new brand identity across passenger touchpoints, beginning with a full switch to the new look across digital and online channels and rebranding at Delhi and Mumbai airports.
The new identity, unveiled in August 2023, is centered around the ‘Vista’, Air India’s logo icon. The new look features Air India’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold, as well as the extensive usage of customised iconography and a bespoke font, Air India Sans – all crafted to reflect a bold, modern, and “world-class airline with an Indian heart”.
The website, airindia.com, has been redesigned to reflect the new branding. The airline says that passengers will now be able to enjoy “a more seamless and intuitive online experience with streamlined booking flows, faster performance, & new features”.
Also, Air India’s social media platforms have been revamped to reflect the new branding.
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The network-wide switch to our new global brand identity is a landmark moment for Air India. It’s not just about bringing our new logo and colours to customer touchpoints; it’s a promise to our guests of a transforming travel experience that is modern, seamless, and infused with the warmth and hospitality that defines a new India and a new Air India. We are confident that the modern, world-class look of Air India will appeal to our guests globally and serve as a strong reminder of all the remarkable changes that have come or are to come to their Air India experience.
said Campbell Wilson, Chief Executive Officer and Managing Director, Air India.
Passengers travelling through Delhi and Mumbai airports will be the first ones to experience the new branding. This includes changes at various touchpoints, including check-in counters, boarding gates, lounges, and newly designed boarding cards.
The rollout will progressively extend to other airports across Air India’s growing global network in the coming weeks. The rollout will be completed by mid-2024 at all airports.
The new Air India livery will first be seen on the 6 Airbus A350s, first of which is due to be delivered anytime soon this month. The in-flight rollout of the new global brand identity is linked to the airline’s soon-to-be-inducted Airbus A350 fleet as well as subsequent refurbishment of cabin products over the next few months.
This is a transformation of great scale, and therefore, it may take us a while to achieve consistency in our product, service, and the overall ‘new Air India experience’. We will continue to seek the support of our guests as we modernise Air India and make it a world-class airline that India deserves.
Wilson added.
Last week, Air India unveiled new crew uniforms designed by Indian celebrity couturier Manish Malhotra.
Featured image by X/CSMIA_Official
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